William Exchange

What is email marketing, and where did it begin? The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its significance was profound. The email was sent from one computer to another, traveling through a network of machines not unlike the internet we know today. Tomlinson also introduced the "@" symbol in email addresses to the world. Gary Thuerk, a Marketing Manager at Digital Equipment Corp, sent the first commercial email years later, where the message reached a list of email addresses. And voila, email marketing was born. There were only a few hundred people on the list, but that was enough for Thuerk to claim the mantle, "Father of Spam." Today, we're inundated with email marketing, and yes, some of it still feels spammy, but there's...

  Content Quality comes first When dealing with SEO, you always need to have in mind the following: A website with brilliant content can do great with or without SEO. A website with bad content will not survive with or without SEO. A website with good content can become even better with SEO! Page titles and Meta Descriptions This is SEO 101 but very important for on-page SEO ( Search Engine Optimization ). When search engines are ‘reading’ your pages, among other things, they check the page title, the description of the page, the headings and content (text, videos and images). They do so because they need to understand what the page is all about and then based on other factors (off page SEO, domain authority, competition etc.), they will rank your page (for various keywords) in a position in their index. Content SEO Content SEO is part of on-page SEO and has to do with optimizing the actual content for your target keywords. Before publishing a p...

Let’s go back to the drawing board.  What is marketing ?   As highlighted by the  AMA , Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers. Now look at   social media marketing .   Social Media Today  argue that the purpose of  social media marketing  is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. The two seem to go hand-in-hand.  But you may still be wondering,  why social media ?   ‘‘ Social networks  are one of the fastest growing industries in the world’’.   This statement does seem to be thrown around quite frequently with anything  internet marketing related these days. However with a  projected 25.0% annual growth over the next 5 years , it is definitely be time to start investing in  social media  if you haven’t already. This is so...

Link building is a strategy that that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users navigate between different pages on the Internet. They also help search engines crawl between the pages on your website. There are different ways to build links. But, if you can master at least one of them, it can catapult you ahead of your competition. In the United States,  the interest for link building has grown 43 percent  since 2005. How are links created?   Since links are at the crux of link building, it is important to know something about their creation. A link tag has four parts, all of which work together to create the entire unit. Each part has a specific function within the link: The beginning:  the first part of the link is known as the anchor. It opens the link tag and indicates to the search engine that there is a link that leads to something else following it. T...

You may have noticed that there’s still a great deal of confusion surrounding the job roles ‘web developer’ and ‘web designer’. If you’re thinking about  becoming a web developer  it can be hard to know where to start. To help clear things up a bit, in this article I’m going to define each role, look at the tools and resources needed for each and tear down the personality types which suit one or the other. By the end of this post you should know not only the difference between web developer and web designer (and believe me, there are big differences!) but which career choice is the right one for you. 1. Definitions of a web developer and a web designer Let’s start off by framing the comparison through something we all know by imagining a web developer and a web designer getting together to build a car. A  web developer  would be responsible for using various components like the engine, transmission, wheels, etc. to construct a fully-functional car that is...

One of the most important things for a business is good website design. Good web design can be the one thing that pushes you above or pulls you below your competition. A professionally designed web site (or web page) can influence how many site visitors stay on your site. Graphic design matters, because it can reflect how you and your brand do business, and ultimately how your clients and potential customers see and feel about you. This is particularly important when it comes to websites. Websites are essentially the new storefronts and first contact points for an increasing number of businesses and brands. Make a bad impression, and you lose a potential conversion. Make a good one, you gain a customer. Make a great impression, and you can potentially gain and keep a customer for life. It starts with a web design that has a beautiful user-interface. This simply means that visitors can find what they are looking for quickly and easily. Specifically, how you present your text...

When it comes to define web 2.0. the term means such internet applications which allow sharing and collaboration opportunities to people and help them to express themselves online. “Web 2.0 is the business revolution in the computer industry caused by the move to the internet as a platform, and an attempt to understand the rules for success on that new platform.”–  Tim O’ Reilly. It’s a simply improved version of the first world wide web, characterized specifically by the change from static to dynamic or user-generated content and also the growth of social media. The concept behind Web 2.0 refers to rich web applications, web- oriented architecture and social web. It refer to changes in the ways web pages are designed and used by the users, without any change in any technical specifications. The examples of Web 2.0 applications:- Web 2.0 examples include hosted services (Google Maps),Web applications ( Google Docs, Flickr), Video sharing sites (You Tube), wikis (M...