William Exchange

Are you here to start your business or to grow your present one? Whether you’re just getting started with a business or you’re an already established one, a white-label service will always help you grow your business without having you stressing over resources. Forget drop shipping mythology, start managing your business in a way that will actually result in real sales and real growth. A  white label CRM service  is a business opportunity that paves the way towards business to the business model while enabling you to resell a readily built product without any hassles of pre-planning, hiring, and process of implementation. Here in this blog, we’re going to have a full understanding of how white label CRM service is suitable for your business? Reasons to implement a White Label CRM in your business If you’re looking to use a CRM solution without taking the strain of creating it yourself, a white label CRM can be the solution you’re seeking. White labeling could he...

It’s a brand-new year and a new decade. From the way people shop to the way online businesses and e-commerce trends are managed, it’s already clear that e-commerce is gearing up for big changes. In 2019, the global e-commerce market had approximately $3.5 billion sales, and this is nearly 15% of the total share of global retail sales. So, what can you expect in 2020? The numbers are only expected to increase as we continue into the 20’s. For online entrepreneurs, it is not as easy as sitting back and watching the cash flow in. Competition is becoming steeper. Digital marketing rates are higher. Keeping up with e-commerce trends 2020 is paramount to succeeding in the online retail industry. Here are your 5 best bets for e-commerce trends in 2020. 1. Augmented Reality Enhances Online Shopping Shopping online has several advantages. It saves you time, allows you to research and compare prices from the comfort of your own home, and you can look into products and service...

87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, and sales, and so proves to bring in a great return on investment for businesses. Facebook, YouTube, and Instagram are the three most popular platforms for video marketing, with over 1.9 billion users on YouTube alone. Which means, there’s a huge market out there for engaging and creative video marketing! That’s why learning some video marketing basics, like how to prepare for your video shoot, can help keep your business running like a finely oiled machine. Why is Video Marketing So Effective? There are a few factors that make video such an effective marketing tool. We’ve highlighted a few already, but just to give you a b...

Spring is often associated with a fresh, new, clean start and a renewed sense of life. For many, this getting rid of the old and in with the new takes on the form of spring cleaning.  While you may be thinking about the house, why not think of refreshing and reviving your business’ website?  After all, your website is your business’ presence online and is the first interaction customers have with your company. Does your website accurately display your company’s character, personality and culture? Is it current and up to date? Like your home, you may acquire a different taste in décor and choose to go beyond cleaning to overhauling a room’s look. Spring is a great time to do the same for your business website. There are some things to consider when spring cleaning your website: Update Content and Information Does the content of your website still embody your company’s personality and mission? Is your last blog post o...

As Google Maps turns 15 years old, the product is getting a slight overhaul with a new icon, new navigation tabs, and new features. First, here’s the new icon. It’s a simple, Google-branded pin which replaces the old map intersection icon. Google explains the design change in a blog post: “It’s based on a key part of Google Maps since the very beginning—the pin— and represents the shift we’ve made from getting you to your destination to also helping you discover new places and experiences.” New Features Starting today, the Google Maps app for iOS and Android will have new navigation tabs at the bottom of the screen. These include: Explore : Quick access to information, ratings, reviews and more for nearby places. Commute : Set up your daily commute to get real-time traffic updates, travel times, and suggestions for alternative routes. Saved : View all of your saved spots in one convenient place, Contribute : Quickly contribute to Google Maps by sharing local kno...

Google Ads is notifying advertisers that standard Shopping campaigns will soon be able to reach Gmail users. In an email sent out to Google Ads advertisers, the company says Shopping ads will be eligible to appear on Gmail starting on the week of March 4, 2020. This includes both Product Shopping ads and Showcase Shopping ads. When Shopping ads are rolled out to Gmail, data will be reported under the Google Display Network. Standard Shopping campaigns will be automatically enabled to run on Gmail, as long as the campaigns are opted into “YouTube, Gmail, and Discover.” Advertisers can ensure their Shopping campaigns are eligible to serve on Gmail by following the steps below: Sign in to Google Ads Select a standard Shopping campaign in the Campaigns tab Click the Settings tab Under “Networks,” look for a checkbox next to “YouTube, Gmail, and Discover.” If the box is checked, then your Shopping campaigns are eligible to display on Gmail. Besides that, there’s no...

In SEO, there are many long-running debates. That’s why the term “it depends” gets thrown around so often in our industry when answering questions. One such topic of debate: does URL capitalization really matter for SEO? Read on as we try to clear up some of the confusion. John Mueller Says URL Case Doesn’t Matter While I think this is an oversimplification of matters, let’s take into consideration what Jennifer Slegg says: “So Google doesn’t consider letter case in itself as an SEO issue, but you should keep it consistent across individual URLs, because Google considers URLs to be case-sensitive. This means, if you have the same page accessible and indexable (without canonicals) as example.com/PAGE.html and example.com/page.html, Google could crawl both those URLs and the one you want to be ranked may not be the one Google chooses. You could also end up splitting ranking signals between the two pages. That being said, many feel that URLs that utilize upper case...

If you are a small business owner, you already know how important an attractive, user-friendly website is for your business. But do you know that there are some common mistakes you might be making that are driving away customers? To help you turn your website into a lean, mean customer-conversion machine, we thought it would be helpful to point out common mistakes found on business websites and tips to avoid them. Read on to learn more. Poor Website Design When looking at website templates, you will see some pretty cool designs. Large sliding images, interactive features, artsy elements, interesting color combinations—the list of fun, eye-catching things you can add to your website is endless. But that doesn’t mean they all belong on your website. Rather than a “busy” (a.k.a. distracting) website, try to choose a clean, responsive design that will focus visitors squarely on your products or services and direct them through your conversion funnel no matter wh...