Pay-per-click and paid search advertising
Advantages and disadvantages of pay-per-click advertising Pay-per-click (PPC) advertising can be a cost effective way to drive traffic to your website. There are a number of benefits and challenges to consider. Advantages of pay-per-click advertising The benefits of running PPC advertising include: Cost effective - because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like. Targeted - you can choose your audience according to demographics like location, language and device Measurable - PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is. Customization - as you run your campaigns, you can make many small adjustments to improve based on what works best. Fast- you will see the impact of your PPC efforts almost immediately. Organic search engine optimization (SEO) t...