Pay-per-click and paid search advertising

Advantages and disadvantages of pay-per-click advertising

Pay-per-click (PPC) advertising can be a cost effective way to drive traffic to your website. There are a number of benefits and challenges to consider.

Advantages of pay-per-click advertising


The benefits of running PPC advertising include:
  • Cost effective - because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
  • Targeted - you can choose your audience according to demographics like location, language and device

  • Measurable - PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.

  • Customization - as you run your campaigns, you can make many small adjustments to improve based on what works best.

  • Fast- you will see the impact of your PPC efforts almost immediately. Organic search engine optimization (SEO) tactics can take months to make a difference.

Disadvantages of pay-per-click advertising


Some of the challenges of PPC advertising include:
  • Time investment - you can’t just set up your PPC campaigns and leave them. You need to invest time into optimising and improving to get the best results.

  • Skills required - it can take some practice to set up effective campaigns. Many businesses choose to use a specialist agency.

  • Costs can quickly add up - if you aren’t monitoring and optimizing your campaigns to make sure you get a return on investment, money could be wasted. You will need to allocate budget for PPC campaigns, unlike SEO tactics where the investment is time and skills.

  • Clicks and visits don’t always lead to sales - you will need to convince the user to ‘convert’ once they reach your website. 

Do you think a PPC marketing campaign is a good fit for your business? Let us help you find out! Learn more about our SEO Company Clearwater, FL and how we can help you with your digital marketing campaign.

Comments

  1. Web Designing Denver, CO28 June 2020 at 00:51

    Thanks for sharing this great article. Really very useful. Keep it up!

    ReplyDelete
  2. Web Developer in Durango, CO8 September 2020 at 05:58

    Great post, I think people should learn a lot from it!
    This website is really user – friendly. So much wonderful info here.

    ReplyDelete

Post a Comment

Popular posts from this blog

How Pinterest Can Help You Make More Money

Image
Here are some of the ways in which you can earn money through Pinterest: Build an Audience and Sell to Them You need to gain Pinterest followers in order to build an audience. The first thing you need to know is ‘what’ you are passionate about.  For example, are you a woman who loves makeup? If you do, then you can choose a target audience that consists of women who also love makeup. Create a Pinterest board to cater to this audience.  After you create the board, you will have to create a mailing list. Once you have a few hundred followers, marketers will contact you with offers to promote their products. Choose A Company and Ask For Sponsorship After you have built an audience you need to select companies that have products that will attract your followers. For makeup, you can contact companies that sell cosmetics. Share your Pinterest stats with them and see if they offer a sponsorship. Promote Affiliate Products Several companies want affiliates that pr...
Read more

A Good Web Design Is All You Need To Begin!

Image
Re-designing a website is a common practice for most small, medium and large businesses today. The reason could be any; but while doing so, many businesses fail to consider the significance of this activity from them when it comes to the digital marketing strategy that will of course take place sooner or later, once the website is created or overhauled by them. In most cases, when a website is going through the redesigning phases, things end up totally in wrong directions and the new design is actually worse than the previous one. The core problem is that web designers and developers focus on one element fully rather than considering the  digital marketing strategy  as a whole. A good example here would be the introduction of novel brand OR in order to amplify the  search engine optimization  potential that a website may have and/or any one aspect that requires immediate attention just because it is in the spotlight during a particular time. One ...
Read more

How Web Design Has Been Transformed By Social Media

Image
Social media has radically altered the way consumers are able to interact with content. Hence, after social media, consumers  want  a comparably similar, intuitive, and interactive experience on the websites they visit. This has led to a transformation in how “a good web design” is  defined  and hence how websites are now being  designed . Here are the “top 7” transformations in web design brought about by social media. 1.  Social Share Icons Before social media, brand visibility and link building was the domain of online directories, forums, creating lead magnets, paid strategies, and direct blogging among others. Now, social media has become one of the most important platforms for increasing brand awareness, generating qualified traffic, and consumer engagement. As a result, social share icon have taken a prominent role in website design. The proper placement of the social icons, and the design of the social shares themselves can...
Read more