William Exchange

If your email marketing is letting you down, you need some quick answers. 246 billion. That’s how many emails we can expect to send and receive globally. How do you get noticed in a sea of similar marketing emails? It’s simple: be the one that gets it right. Here’s our quick and snappy tutorial for email newsletter design. Subject to Interest Fail the subject and you’ll fail the whole newsletter. How many emails do you receive a day? How many go unread? The two numbers are often similar. You need a subject line that tells your readers that THIS newsletter is unmissable. Out of all their dozens of emails, this one is the real deal. Appeal to emotions. Hit them with a hard question. Address them by name. All these tactics will help your email stand out. And never ever entitle your email with the ridiculous dullness that is “Marketing Newsletter” or similar. A Thousand Words Strong images paint a strong picture. Humans are visual creatures. Images la...

This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm months — spring and summer. But local data shows that’s not necessarily true, and she wanted to share that data with viewers. As you can see above, I reminded her that she’d done a question last year about selling a home during the winter months that’s kinda similar to the question she wanted to answer this week. But I also added an important point:  It’s okay to be somewhat repetitive. Here’s why I believe this to be true: If you’re doing content marketing the right way, you should be consistently growing your audience. That means… You have new audience members now that weren’t in your audience the first time the content was published. The “old” audience members who were reading you back then may have missed your content the first time; people are busy and probably no one’s sitting around waiting for the next thing you publish. The “old” audience mem...

Digital marketing  presents the type of marketing that utilizes the internet to promote products and services, and for a while now, it has been in full swing. Ads can be found on almost every website, especially social media platforms, which have become companies’ favorite way of promotion. Influencers, social media ad services and email marketing are especially popular digital marketing strategies, but we didn’t get to where we are right now overnight. Digital marketing  has a history of 3 decades and its evolution has been nothing short of impressive. Since it is such an interesting topic, today, we are bringing you the history and evolution of digital marketing. Let’s begin. Digital marketing in the 90s If the 90s didn’t bring the popularity of personal computers, digital marketing would have started years later. The 90s were when the term digital marketing was coined and when it kicked off into popularity. People started buying personal computer...

The Coronavirus (Covid-19) outbreak is affecting public safety and day-to-day life. With governments placing stricter measures on travel and face-to-face interactions, it’s no surprise that businesses are taking a hit. Let’s face the facts. Global economies will slow down and maintaining cash flows will be difficult. It all seems pretty dire at the moment, but if you want your business to come out of this in good shape, now’s the time to start playing the long game.  This post aims to be a repository of all the best information on the web for marketers about Covid-19. Our research team will be updating it several times per week. What We Know Effects on Physical Businesses Quarantines and social distancing becoming a new daily reality means brick and mortar retailers are receiving little to no business. On the other end, online retailers struggle with meeting demand due to limited logistics. Businesses that depend on in-person transactions or onsite staffing canno...

With the ever changing advancement of modern technologies, small and medium businesses are doing everything they can to keep pace in order to create and maintain their brand power. Digital marketing systems provide business owners, the best possible chance to do so. Here are three important questions that have been answered for you to make the topic crystal clear. WHAT CAN YOU DO TO MAKE THE MOST OUT OF DIGITAL MARKETING? We know you can’t wait to make clients, do good business and thrive as an empire, but we don’t  want your business to “JUST START”, instead we want your business to get a “HEAD START”. Here are some of the key points that’ll come in handy in case you want to help yourself to enter the victorious league of Digital Content Marketing. 1) CREATE AN EFFECTIVE DIGITAL MARKETING SYSTEM NOT JUST A WEBSITE Creating a website is important but attracting the right traffic, tracking it progresses with the help of GOOGLE ANALYTICS, converting traffic into visit...

Have you ever wondered how digital marketing can get your business tremendous drive? If you are unaware of the advantage of digital marketing then do stay with this blog till the end, as you are going to get comprehensive insight from this blog. What is Digital marketing? Social media marketing: Search engine marketing : Search engine optimization : On page SEO Off page SEO Social media optimization: Email marketing: Online reputation management : Digital marketing is a strategy where we leverage smart digital assets for reaching to the customers where they usually spend their time. In other words, it’s a tactic where you charm your customers, using electronic devices, by placing your advertisement in a suitable digital platform, bringing about the tremendous growth in your business. With the advent of internet technology, the way digital marketing has cemented its space in the business is remarkable. The number of internet users in the world is increasing day b...

Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If you want to gain someone’s investment—whether that means their time or their money (or both)—you have to “sell” yourself. When it comes to marketing your business online, this means being persuasive, creative, and most of all, unique in presenting your brand to the digital world. But before you start setting up slideshows and pulling out the spreadsheets, you need to know your audience. Specifically, your  target audience . What is a Target Audience? A target audience is who you’re trying to reach with your business’s products and services: potential and existing customers. The way small businesses can compet...