William Exchange

A logo is the reflection of a brand, it’s objectives and it’s message to the people. A successfully designed logo is recognizable, readable, legitimate and effectively provides a glimpse of what the business does. However, graphic designers often tend to make silly logo design mistakes that result in an inappropriate logo. Read on to know what those mistakes are. Too many graphics: There’s an age-old saying: Excess of anything is harmful. This applies to logo designing as well. A logo that consists of more than the required amount of prints or graphics fails to convey the exact message. It rather makes it difficult for people to understand the basic idea in the very first place! So, a logo designer should strive to convey more with as less as elements possible. Using raster graphics: Whether it’s a website or a live chat service or a logo, if it’s not optimized for mobile, it’s useless. That’s because a majority of the population today uses mobile devices to access the i...

What makes a  PPC campaign  successful? It’s not measured in pure clicks. It’s not measured in how little you spend on a click. We can’t even measure it solely by conversions. PPC campaign  success comes down to one all-important metric. What’s your PPC ROI? Turning clicks into conversions is what truly matters. To grow your business it all comes down to this question. What’s it cost to acquire new customers vs. how much is that customer is worth? How much money will they usually generate once they have converted to a customer? What kind of ROI do you need to see from your PPC campaigns? 5X, 10X, 15X? Let’s explore how to attain it. How to Launch a Successful PPC Campaign 1. Keyword Research Done Right To have a successful  PPC campaign , you must choose the right keywords to target. These aren’t just any keywords that relate to your business. They’re strategic and designed to maximize your PPC ROI.  Effective keyword res...

Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end equipment, hire videographers, or rent a studio? I think so. While those amenities would be great for any business to have, they are not realistic for most, especially small businesses. If that sounds like your scenario, worry not. You can create customized, high-quality video content for your Facebook advertising campaigns easily, affordably, and successfully with Facebook Slideshow Ads. Let me tell you how. In this guide, you’ll learn: What Facebook Slideshow Ads are and how they work How to set up Facebook Slideshow Ads for your business 4 tips to sell like crazy with your Facebook Slideshow ads What are Facebook Slideshow Ads? Slideshow ads are video-like ads that use a series of still images and effects that show motion, play sound, and display text to showcase...

Do a quick Google search for “multitasking” and you’ll find a wealth of articles and reports that pretty much arrive at the same conclusion: Trying to juggle too much at once will substantially undermine your productivity, so it’s best to tackle one task at a time. That’s all well and good. I can certainly testify from my own personal experience—as a content marketer here at WordStream—that multitasking is generally a bad idea. I am, however, one of the lucky ones: Because the day-to-day nature of my job makes it relatively easy for me to focus on one discrete project at a time, resisting the urge to multitask isn’t exactly strenuous. The same can’t be said for someone like Veronika Cervenakova, Performance Marketing Executive at digital signage solutions provider ScreenCloud. Tasked, like many fellow marketers at small and medium-sized businesses, with the management of several online advertising accounts, Veronika has an extraordinary amount of stuff on he...

While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for brands not named Amazon show there is an opportunity in every season. Most importantly, it doesn’t have to be a grand gesture or event. Small changes and tweaks can make a world of difference to ensure you gain a competitive edge. As we approach the end summer, it’s never been a better time to refresh your marketing strategy through testing as you gear up for the holiday season. Here are a few ways to refresh your tactics to gain valuable customer data and drive sales to close   out summer. 1. Change up the little things:- If you’re a savvy marketer, you’re likely used to constant testing of your tactics as A/B testing in email marketing is a given. It’s easy to focus on the main creative pieces – headline copy, imagery, featured products – as they can increase ROI on your email marketing program. At the same time, you only hav...

For over a decade, nearly 70,000 marketers have trusted SMX to deliver actionable, brand-safe tactics that generate more traffic, leads, conversions, and sales. This year’s agenda is bigger and better than ever… a firehose of 70+ presentations covering all aspects of an integrated search marketing strategy (including two new content concentrations on agency operations & management and local search marketing for multi-location brands!). More sessions and speakers mean you will leave SMX with more actionable tactics that you’ll implement immediately. We guarantee it. Need more reasons to attend? Here’s 11: Unbiased, trustworthy content.  SMX isn’t produced by a vendor or digital agency. It’s programmed exclusively by the editorial team at Search Engine Land, the publication of record for search marketers. That means the content you get will be unbiased, trustworthy, and hot off the press. Form matches function . Sessions are constructed so the for...

It’s not exactly news that programmatic advertising, automation  and  agency consolidation have upended the media industry. Such changes have been well documented (as well as felt personally by many of our colleagues). But change, like time, marches on, and these trends continue to turn the media world upside down. Exhibit A: the sales organizations of media and digital ad tech companies that sell to agencies. Programmatic and consolidation have imposed a new sales team structure, though many not quite realize it yet. Any organization that sells to agencies, and seek that all-important master services agreement (MSA) with any of the holding companies, will need to adapt their organizations to the new reality. In the old days (by which I mean just a few years ago), the sales organization inside of a media company, ad network or any other entity that sold into an agency needed to be vertically aligned with the agency. For instance, GroupM has many agencies under its um...

Pinterest continues to push e-commerce initiatives, introducing a personalized “shopping hub” last week that displays at the top of users’ feeds with product recommendations pulled from retailers’ organic Product Pins and Catalog feeds. According to a Pinterest spokesperson, retailers can upload Pins via Catalogs and their products will be distributed across Pinterest’s shopping surfaces which include this new “shopping hub” feature, as well as other recommendation spaces and shopping feeds. Pinterest also rolled out an updated shopping section that will display below Product Pins, highlighting Catalog content from the respective brand. “Making it easy to browse into the catalogs of brands of all sizes, like Target, Birdies Slippers, Joybird, The Tie Bar and Parachute,” Pinterest wrote on its business blog. Why we should care? Pinterest is continuing to build out e-commerce features for its discovery platform to connect users to more branded product recommendatio...

Google Ad Manager and AdMob, Google’s mobile ad network, now support app-ads.txt, the anti-ad fraud protocol for app publishers. An extension of IAB Tech Lab’s ads.txt standard, app-ads.txt is designed to address the specific needs of apps distributed through mobile and connected TV app stores. Publishers publish the text file listing the open exchanges that are authorized to sell their inventory to the root directory of their websites and link their app store listings to their websites. Programmatic buyers can then inspect the files to ensure they are buying from authorized sellers and not domains or apps set up to spoof publishers and steal their ad revenue. Why we should care? Google said in April that its DSP Display & Video 360 would stop buying unauthorized in-app inventory starting in August. Given its market leadership position, Google’s support for app-ads.txt from both the buy and sell sides will help propel the  adoption  of the st...