How Big Data Is Changing SEO?
Everyone is aware, at least to some degree, of the impact that big data has on the world. It impacts the world socially, in every area of business, and logistically. SEO happens to be one of the areas where big data plays an important role. Just what is big data? Big data is huge sets of data that are available for marketers to analyze for the purpose of learning different ways to approach and solve problems. While there is an endless array of big data sources, Google can rightfully take its place as the first major source of big data. It may still be one of the biggest as well due to the fact it owns YouTube. As we know that content has now become big data at an exponential rate. All the content on the web falls under the category of published information. As Google became a curator of massive content, it also came up with ideas of making content quantifiable. Search engines have the ability to turn content into data that they can easily analyze. Thus Google’s game has al...