How Big Data Is Changing SEO?

Everyone is aware, at least to some degree, of the impact that big data has on the world. It impacts the world socially, in every area of business, and logistically. SEO happens to be one of the areas where big data plays an important role. Just what is big data? 

Big data is huge sets of data that are available for marketers to analyze for the purpose of learning different ways to approach and solve problems. While there is an endless array of big data sources, Google can rightfully take its place as the first major source of big data. It may still be one of the biggest as well due to the fact it owns YouTube.

As we know that content has now become big data at an exponential rate. All the content on the web falls under the category of published information. As Google became a curator of massive content, it also came up with ideas of making content quantifiable. Search engines have the ability to turn content into data that they can easily analyze. Thus Google’s game has always been to make the user experience the best one possible. Google gets better and better at delivering the information that people look for.

Today, marketers and SEO experts agree there must be a constant pursuit of learning to keep up with Google’s changing algorithm. With respect to SEO, how Google handles content/big data is worth understanding for being able to manipulate search results.

Here are some of the things you should be more aware of:

1. Big data can offer deep insights concerning SEO. Google and other search engines have gone to great lengths to quantify content. SEO experts can keep tabs on data by analyzing backlinks, keywords, and other elements to optimize their online assets.

2. The good thing about analytics is that the practice is becoming more and more precise. Marketers perform best when they can make the connection between traffic, conversion, page views, and other SEO elements. Analytics allows marketers and website owners to see how their own content stack up against the much larger network of data. Keep track of visitor clicks, time spent on a page, number of backlinks, visitor conversions, and a host of other factors.

3. Social media provides a major source of data for marketers. Social media networks facilitate over a billion daily users. With the right knowledge and tools, marketers can dig deep into the treasure trove and gain insights to increase traffic and conversions.

The Wisdom of an Effective SEO Plan

It is impossible to compete without an SEO plan. The traffic that reaches your website should be the type that has a high probability of converting. Marketing plans often fail because marketers have to rely on inaccurate data. Today’s big data can provide your company with the knowledge and insights it needs to implement plans to increase conversions. Big data allows a marketer to look at his or her data on a large scale and granular level.

Create an Effective Marketing Strategy

There are vanity metrics that you should not pay too much attention to. These can include page views, number of likes, and how long a person remains on a page, etc. These vanity metrics may not provide anything more than a boost in the site owner’s ego. With the right data and analytics, it is now much easier to forecast actual trends along with what consumers want and need. Technology has shaped the future of search engine marketing and firms are taking the initiative to develop more effective content.

Hire the Right People

As a business owner, this should always be the case. Take the approach that a diverse workforce can bring about more positive results. Gender and racial balance can be a positive thing. Combine these elements with technical skills and good things can occur. 

You want your people to have the insights to think in a critical manner and approach business analysis with an open mind. Keep your workforce in the know and provide training wherever possible.

Always be willing to try new things that result from thinking outside the box. SEO takes time. It also takes effort, lots of ambition and knowledge, and a willingness to be flexible. 

A lot of SEO professionals are always brainstorming ideas even when not on the job. The most progressive developers have a passion to learn new things. They know the SEO landscape is in a constant state of flux and that nothing remains the same for long.

As exceptional website developers, we know that big data will be the driving force for SEO well into the future. The analytical tools may change, but they will always place focus on providing better insights into big data.

Partner with Affordable SEO Services in Lakewood, CO, one of the most-sought SEO agencies that do web development services which can also provide the help needed to take your business to its next level of success.