In Content Marketing, It’s OK To Repeat Yourself

This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm months — spring and summer. But local data shows that’s not necessarily true, and she wanted to share that data with viewers.
As you can see above, I reminded her that she’d done a question last year about selling a home during the winter months that’s kinda similar to the question she wanted to answer this week. But I also added an important point: It’s okay to be somewhat repetitive.
Here’s why I believe this to be true: If you’re doing content marketing the right way, you should be consistently growing your audience. That means…
  1. You have new audience members now that weren’t in your audience the first time the content was published.
  2. The “old” audience members who were reading you back then may have missed your content the first time; people are busy and probably no one’s sitting around waiting for the next thing you publish.
  3. The “old” audience members may have seen it the first time, but there’s nothing wrong with giving them a little reminder of whatever the content is about.
There’s one important caveat here: Don’t overdo it. If your blog or YouTube channel or whatever turns into nothing but repeats of stuff you’ve said before, you’ll drive your audience away.
As long as you’re continuing to create new content on a regular basis, don’t be afraid to repeat and repurpose old content once in a while. And if it helps visualize what I’m talking about, here are the two videos that make a similar point but from different angles.
Need help growing your audience and engaging your leads on social media? It may be time to partner with a Web Development Company Edwards, CO that understands the needs and challenges of small businesses.


Comments

  1. Website Developer in Lakewood, CO3 June 2020 at 23:09

    Amazing blog, for sharing content and such nice information for me. I hope you will share some more content about. Please keep sharing!

    ReplyDelete
    Replies
    1. William Exchange8 June 2020 at 22:32

      Glad you found it helpful. Fresh content is vital — unique ideas really get the ball rolling and create exposure to new audiences.

      Delete
  2. Web Development Company Aurora, CO8 June 2020 at 22:35

    Thanks William for your informative article . As you have described it beautifully and easily.
    And I am sure if a newbie will learn this article they can also optimized their article.
    One thing which I like the most in this article is about fresh content. I am damn sure if a blogger works on it then they can be at the top.

    ReplyDelete
  3. Web Designing Arvada, CO5 September 2020 at 01:19

    Hi,
    I have been reading your content for the last couple of weeks and I found you have some excellent articles.

    ReplyDelete

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