William Exchange

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. As digital marketers, it is important to quickly adapt to the changing landscape in your customers’ industries and the marketing world as a whole. Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. 1. Take Advantage of Organic Social Media Features Incorporating messaging and promotion for upcoming events into ongoing social media strategies is a key component to increase event awareness and ultimately, attendance. However, it is also critical to look to specialized features on social media platfo...

Strategy behind making viral posts is excellent concept and amazing ideas. Only a special and unique content gets viral on social media. It should be shareable, likable and in tune with what your target customer is looking for. Everyone wants to create valuable and viral social media post for their target audience. In my opinion, I intend to create social media post which solves my viewers or customers problems. When I make content, I make sure to add a lot of valuable things or strategies which can help my customers to grow their respective businesses. Few points listed below can help you in making post viral. How to Make a Viral Social Media Post for Your Business Account? Make it Emotional: After targeting audience, find a way to engage them. A boring post not only reduces the interest of your viewers but also confirms they won’t share it. Viral posts are ones which evoke strong emotions in viewers, compelling them to take action. Strong emotions generated by your post...