William Exchange

Content is the most important part of a website and this is the reason why it should always be taken good care of. Before posting anything on your website, you should be certain that it is useful for your customers. It should always make sense to them. It must be informative enough to clear all the doubts of the visitors of your very own website. Contrary to popular belief, content is more important than design. A perfectly website design won’t give you the desired result as long as it lacks quality content in abundance. The content on your website should not always related to your products and services, it should also spread the desired awareness of the industry you are a part of. While coming with the content for your website, you should stay away from a thing called plagiarism because a simple piece, as long as it is informative, is better than the one that is plagiarized. For the content of your conventional website, you should opt for more images and videos than the lengthy...

Content marketing is something that bridges the communication gap between a brand and its followers. Your content may vary from a blog to videos and may have the richest quality but if it’s not serving its purpose, it’s of no use. Who is to be blamed? Well, it’s your content marketing strategy that’s probably not working! But, how do you even know whether your content marketing strategy is working or not? Through these warning signs that need to be observed carefully. Sign #1: Traffic numbers are not rising:  Ideally, a solid content marketing strategy is effective enough in driving immense traffic from different sources. It can also improve your search rankings. In case you do not see any traffic coming into your site, it’s a sign that you need to work on your content marketing strategy. Sign #2: Low ‘Average time on page’ metric: This means that people do visit your website to read your content but abandon it shortly after. The reason may be anything from...