Signs that your content marketing strategy needs a change!

Content marketing is something that bridges the communication gap between a brand and its followers. Your content may vary from a blog to videos and may have the richest quality but if it’s not serving its purpose, it’s of no use.

Who is to be blamed? Well, it’s your content marketing strategy that’s probably not working!
But, how do you even know whether your content marketing strategy is working or not? Through these warning signs that need to be observed carefully.

Sign #1: Traffic numbers are not rising: 

Ideally, a solid content marketing strategy is effective enough in driving immense traffic from different sources. It can also improve your search rankings. In case you do not see any traffic coming into your site, it’s a sign that you need to work on your content marketing strategy.

Sign #2: Low ‘Average time on page’ metric:

This means that people do visit your website to read your content but abandon it shortly after. The reason may be anything from misleading headlines to uninteresting content. Whatever the reason be, a low ‘average time on page’ metric suggests the failure of your content marketing strategy. This further means that you need to research and find out the topics and put up the type of content that works the best in enticing your target audience.

Sign #3: A significant drop in organic interaction:

The main sources of organic interaction are blogs, social media, emails, backlinks and more. Keeping a constant check on these interactions will let you know if the likes and shares decrease or the number of backlinks is less than before. This drop clearly suggests that your content marketing strategy stinks and you need to change it.

Sign #4: A shrinking content subscriber list: 

It’s no brainer that your sign up forms is an inevitable part of your content marketing strategy. Every business needs them to share newsletter and stuff with their followers. Now, if you see already have a long subscriber list and at a particular point in time you find it shrinking, it means your content marketing strategy is on the verge of failure.
The reason may be too many questions in your forms that won’t be going well with your readers or perhaps the positioning of your forms at the bottom of the content. The best solution to this problem is smart to sign up forms that ask just the required questions and serve the readers accordingly on their next visit. Want to know more about content marketing? Here at SEO Company Aurora, CO we can help you create content for your website and social media accounts that will resonate with your target audience. Check our SEO and SMM services today.
Once you identify these warning signs, it’s time to start working and making the necessary amendments.

Comments

  1. Web Development Company Arvada, CO11 June 2020 at 01:08

    Thanks for sharing such an amazing blog. I must say you are doing a great job. Keep doing such hard work. Your blogs are really very informative. Keep posting! Good Luck for your upcoming updates.

    ReplyDelete
  2. Web Development Durango, CO13 June 2020 at 02:16

    Thanks for sharing such an amazing blog. I must say you are doing a great job. Keep doing such hard work. Your blogs are really very informative. Keep posting! Good Luck for your upcoming updates.

    ReplyDelete

Post a Comment

Popular posts from this blog

How Pinterest Can Help You Make More Money

Image
Here are some of the ways in which you can earn money through Pinterest: Build an Audience and Sell to Them You need to gain Pinterest followers in order to build an audience. The first thing you need to know is ‘what’ you are passionate about.  For example, are you a woman who loves makeup? If you do, then you can choose a target audience that consists of women who also love makeup. Create a Pinterest board to cater to this audience.  After you create the board, you will have to create a mailing list. Once you have a few hundred followers, marketers will contact you with offers to promote their products. Choose A Company and Ask For Sponsorship After you have built an audience you need to select companies that have products that will attract your followers. For makeup, you can contact companies that sell cosmetics. Share your Pinterest stats with them and see if they offer a sponsorship. Promote Affiliate Products Several companies want affiliates that pr...
Read more

A Good Web Design Is All You Need To Begin!

Image
Re-designing a website is a common practice for most small, medium and large businesses today. The reason could be any; but while doing so, many businesses fail to consider the significance of this activity from them when it comes to the digital marketing strategy that will of course take place sooner or later, once the website is created or overhauled by them. In most cases, when a website is going through the redesigning phases, things end up totally in wrong directions and the new design is actually worse than the previous one. The core problem is that web designers and developers focus on one element fully rather than considering the  digital marketing strategy  as a whole. A good example here would be the introduction of novel brand OR in order to amplify the  search engine optimization  potential that a website may have and/or any one aspect that requires immediate attention just because it is in the spotlight during a particular time. One ...
Read more

How Web Design Has Been Transformed By Social Media

Image
Social media has radically altered the way consumers are able to interact with content. Hence, after social media, consumers  want  a comparably similar, intuitive, and interactive experience on the websites they visit. This has led to a transformation in how “a good web design” is  defined  and hence how websites are now being  designed . Here are the “top 7” transformations in web design brought about by social media. 1.  Social Share Icons Before social media, brand visibility and link building was the domain of online directories, forums, creating lead magnets, paid strategies, and direct blogging among others. Now, social media has become one of the most important platforms for increasing brand awareness, generating qualified traffic, and consumer engagement. As a result, social share icon have taken a prominent role in website design. The proper placement of the social icons, and the design of the social shares themselves can...
Read more