Do we really need Google’s Accelerated Mobile Pages (AMP)?
The dilemma on whether you really need the Accelerated Mobile Pages (AMP) technology for your website is normal as such puzzles arise quite often especially when one is in the deciding phase of implementation of a new technology. You might consider it an easy affair when it comes to taking such decisions. Just weigh the pros against the cons, and if the pros outweigh the cons implement the technology else discard it. But, the decision is not that simple, you need to consider a host of other aspects as well before you can arrive at a solid decision. But before discussing whether to use AMP or not, let us first understand what it is along with the pros and cons. What is AMP? AMP is an open-source framework that bears the capability of accelerating the loading speed of mobile web pages even if the pages contain heavy content, like infographics, PDFs, audio or video files. AMP disables all the elements that retard the speed and performance of your website. The framework was dev...