William Exchange

Typically, a high bounce rate means bad news for a lot of marketers. A high bounce rate is usually equated with low engagement and thus, non-conversion. Marketing logic dictates that you want your visitors to stay longer on your website, browse through different pages, really digest your content and ultimately, respond to your call to action. While the factors that affect bounce rate differ site from site, outlined here are a few tips which you can implement to bring down your site’s bounce rate to the minimum. Again, this is not to claim that all these tips will work magic on your site. This is just a simple guideline and it is still up to you to examine your analytics data and drill down on the real source of your site’s skyrocketing bounce rate. Don’t Frustrate Your Visitors with Poor Navigation If your site visitors can’t find what they need on your site or if your site navigation seems cumbersome on the first glance, there’s no way that they will stay on your site and br...

Everyone is aware, at least to some degree, of the impact that big data has on the world. It impacts the world socially, in every area of business, and logistically. SEO happens to be one of the areas where big data plays an important role. Just what is big data?  Big data is huge sets of data that are available for marketers to analyze for the purpose of learning different ways to approach and solve problems. While there is an endless array of big data sources, Google can rightfully take its place as the first major source of big data. It may still be one of the biggest as well due to the fact it owns YouTube. As we know that content has now become big data at an exponential rate. All the content on the web falls under the category of published information. As Google became a curator of massive content, it also came up with ideas of making content quantifiable. Search engines have the ability to turn content into data that they can easily analyze. Thus Google’s game has al...

No matter if you’re a DJ or the lead singer of a band, it’s always a good idea to have your own website in order to promote your musical talent and to let people know what’s going on with your career. Overall, there are countless places where you can easily promote your band for free online. Several artists today like to use YouTube or music-based sites like SoundCloud or Mixcloud. Any one of these will get your music out there for others to see. But, you actually need a site of your own as well that specifically revolves around what you’re doing and places you’re going as an aspiring artist.  Here’s the step by step process on how to make a music site using one of the world’s most popular platforms – WordPress. Why Should You Use WordPress to Create Your Music Site? Here are the main reasons why people use WordPress to create a music website: Literally thousands of unique themes to choose from Easy to install and use: little to no coding necessary Large communi...

The field of e-commerce is very competitive with rival businesses and competing websites just a click away for consumers. While a poorly designed website is a liability for any business, even minor site design issues can spell disaster for e-commerce businesses. Failing to make e-commerce website design a top priority is a costly misstep that many online businesses never recover from. The following seven steps highlight the ways to ensure that when you’re building your e-commerce website, you will be able to provide visitors with a more enjoyable browsing and shopping experience. 1. Optimizing the Search Function Never overlook the importance of search functionality when creating a website. Even online merchants with a limited range of products will benefit from ensuring their customers are able to find what they are looking for more quickly and easily. Forcing visitors to navigate through multiple pages or browse through an expanded selection of inventory, items and servi...

Web hosting is your home on the Internet. This is where your actual website files, images, and content is stored and served from. This is available 24/7 and worldwide. There are hundreds of thousands of web hosting providers on the Internet and all of them offer specials and bonuses to get your business. Choosing the perfect web hosting provider is something you will need to do by looking through the various components such as service offerings, support, history, etc. In this market, like any other market, you get what you pay for. If you go for the cheapest provider, you’re going to get the cheapest quality of service. To be honest, you’re going to want to stay away from that. Put your money in a mid-range priced hosting provider, such as $5-$8 a month, this will allow you to get the features, the support and the quality of service that you need for your website to run without problems. There are also higher end hosting providers, which will offer you higher end servers, upt...

There is no dearth of the so-called experts who have bluntly stated that SEO is dead. Are they right? No, as long as Google exists, SEO too will exist. In to ensure the success of your website, you will always have to rely on SEO. Your website can’t succeed without being ranked well by Google in its search results. So, stop mourning the death of something which is immortal. SEO takes your website to the desired height by ensuring that most of the visitors of your website are really interested in your products and services. It also helps your website in getting the desired exposure and attention. The only thing it wants from you in return is patience because SEO, in order to be effective, takes time. So, if you can’t afford to be patient, you should stay away from SEO. For all the impatient mortals, Search Engine Marketing is perfect but they should remember that unlike SEO, it is not free and it can’t ensure success. If you can afford top pay every time your advertisement...

Building an eCommerce site is your first step to creating your own legitimate online store. Having a business selling your own products can be an exciting business venture because it can open up the opportunity to get your items sold to anybody across the globe. Even if you decide to do drop shipping and selling wholesale products, it can be a rewarding and highly lucrative long-term career to have. Build eCommerce site today with the help of these platforms; all of which can provide you the tools and proper designs to get your site built successfully. It is in creating an eCommerce site where you may struggle. How do you design the site and place products in the right location? Is there software needed to create the site? With these simple platforms, you can attain your very own beautifully crafted site and built it without going from scratch. 1. Shopify Shopify is one of the coolest eCommerce site builders because of their wide range of features. You can very eas...

Many people fail to recognize the benefit that Google Analytics can bring. If you don’t understand how it can impact your company, it just seems like another step you don’t really need to take. But if you look at the success of companies that use Google Analytics compared to those that don’t, you’ll probably find that those that understand what Google Analytics can do are meeting all their goals, connecting with their customers and clients, and finding that their marketing strategies are getting much higher returns. So, what is it about Google Analytics that can bring so many benefits to companies? When it all comes down to it, Google Analytics provides one huge bonus. The #1 Benefit of Google Analytics How many times have marketers wished they knew what their customer’s were thinking? How often have they wished they could understand the thought processes of their clients? How much do they wish they could see what materials were resonating with real people that come acro...