Ways to Minimize Bounce Rate of Your Website
Typically, a high bounce rate means bad news for a lot of marketers. A high bounce rate is usually equated with low engagement and thus, non-conversion. Marketing logic dictates that you want your visitors to stay longer on your website, browse through different pages, really digest your content and ultimately, respond to your call to action. While the factors that affect bounce rate differ site from site, outlined here are a few tips which you can implement to bring down your site’s bounce rate to the minimum. Again, this is not to claim that all these tips will work magic on your site. This is just a simple guideline and it is still up to you to examine your analytics data and drill down on the real source of your site’s skyrocketing bounce rate. Don’t Frustrate Your Visitors with Poor Navigation If your site visitors can’t find what they need on your site or if your site navigation seems cumbersome on the first glance, there’s no way that they will stay on your site and br