William Exchange

Google experiences more than 3.5 billion daily searches. As such, there are numerous opportunities for marketers to reach their intended audience. With Pay-Per-Click or PPC, you can reach those potential customers at the exact moment they are searching for the products, information, or services that you provide. The goal is to be there when customers need you. PPC can be an integral part of your overall search engine operation strategies. The moment a PPC campaign activates, your ads will start appearing on your preferred platforms. You will not have to lose or waste time waiting for results. Marketers can immediately tell if their campaign is trending toward success or failure. Here are some additional benefits when running a successful PPC campaign Get daily analytical results. Boost your website traffic. Increase leads and ultimately your sales. Increase recognition for your brand. Master your targeting capabilities. Track your own results and those of your competit...

The importance of social media marketing is undeniable! Networks such as Facebook, Instagram, LinkedIn, and Twitter have become mandatory routines in our everyday lives and will continue to be so in the years to come. A short definition of it is the process of improving traffic to your page or getting more attention online through social sites. And with no stopping, this can only be great news for everyone who wants to advertise their brand. While it may take some time to establish a good relationship with your audience, knowing what to do and investing time can help you build a high profile online. With the number of people connected to one another through these pages, you should not be surprised to get hundreds and thousands of followers in no time! Many businessmen choose to advertise on social networking sites because of the following reasons: It Helps Build You A Network    Many users find themselves experiencing some difficulties tearing them...

Let’s face the facts, the future of technology is only improving and there is nowhere but up from where we stand as consumers and business leaders in this era of technology. With the internet, connectivity has been at its highest, as people from all around the world can speak to each other on different computer apps and social media accounts, expanding horizons, and opening business opportunities. So how can businesses keep up with what is called the  digital era  of our time? Just like how businesses have kept up with everything before now, learning the game and playing it to win. As a business owner, you may be at the mercy of time and what the consumer wants, but it doesn’t necessarily have to be this way. When you’re playing to win, you adapt to what your competition is doing and most of the time it will be the new next best thing. Over these last few years, social media and adapting a following have been seen as the cream of the crop for businesses and consumers ...

Social networking sites are governing the world in several ways that people have never before imagined. We can see new connections being established seemingly out of thin air. With better profile integration than ever, it is even more essential today that you understand how to manage your digital character. It is really important that your voice will not just be an added conversation; it also has to be heard, reiterated, and appreciated. Your message should be dominant and go viral! Keep in mind: you need to be influential. Why Use Social Media Marketing? It cannot be denied that social media has a huge market share. Social sites include the largest count of connections and demand the most attention from their users. With its deep database entries, you are not just meeting fascinating people, you are also being observed. Many people now prefer mobile marketing. The number of those gaining access to social networking sites like Twitter and Facebook from mobile units has in...

Social Media embedding is really important for your social media profiles and posts of your website. By giving social media presence you can boost the engagement of your users. Moreover, you can use it to organize your social media accounts. There are various ways to embed social media feed on website and profiles on the website by using a widget or adding code. Visitor engagement is essential to become a successful company in the year 2020, so make sure all of your customers or visitors are knowledgeable about your social media presence. Social media grants you to connect with your customers in different meaningful ways. However, if customers do not know about your social media existence, then having a presence on those platforms is meaningless. Nowadays, not getting social media embedded into your website makes your brand or company unprofessional or old fashioned. In addition to this, the effective and simple way to create a stronger online foll...

If used properly, Twitter can be a very useful means of promoting your business. You know the old saying, “The best for your business is word of mouth”. That’s what Twitter is, word of mouth. It helps you stay connected with your customers on a more personal level. How does Twitter help benefit your business? Helps to increase the awareness of your business. Helps to keep you in the loop of trends within your industry. It’s a platform to promote the content on your site i.e. blog posts, products, videos, sales, etc. Helps boost your SEO. Helps to pique interest and drive traffic to your website. Helps to provide feedback for your business and your products. Helps increase the visibility of your business. Helps you keep an eye on your competition. Helps you keep an ear to the ground about your own company i.e. your reputation, the views on your company. Helps you scout for future employees as well as future customers. Provides direct access to the public. The ben...

Have you ever heard the phrase  “a picture is worth a thousand words?” No matter what your opinion is on the actual validity of that phrase, there’s no denying that various complex ideas can be (and are) conveyed with just a single still image. Well,  a carousel is worth 10 times of that! So, what is a Facebook Carousel Ad? The carousel format allows you to show  2-10 images and/or videos with headlines, links and call to action (CTA) buttons  in a single ad.   That too, at no extra cost! That’s pretty impressive, right? The carousel format provides us with spaces as blank canvases, upon which you can craft your creativity.   The key is to create innovative advertising masterpieces that your audience will love.   A carousel ad gets 10 times higher click-through rate than other ad formats on Facebook. You may have spotted these ads in your newsfeed. Anyone who views the ad can then scroll through the carousel cards by clicki...