The Top 12 Free (or Freemium) SEO Tools You’ll Need in 2020


Understanding how a website performs and is optimized for incoming traffic is imperative to achieve top engine rankings and offer a seamless brand experience for customers. However, with so many tools on the market, finding a solution for your distinct use case can be overwhelming. To help, our SEO team compiled a huge list of our favorite tools (29, to be exact!) that help marketers understand and optimize website and organic search presence.

1. Google Search Console

Google Search Console is the best free SEO tool, simply because the data comes from Google.

It has a wealth of insights related to your website’s search metrics including any issues relating to indexing, keyword performance, mobile usability and much more. GSC helps anyone with a website optimize their organic performance.

Pricing: Free

2. Google Trends

Google Trends analyzes the popularity of a search term in Google. It’s most useful for helping marketers track seasonality or to understand how a topic is trending over time. Google Trends also tracks related queries and demographics related to a specific search.

Pricing: Free

3. Google Keyword Planner

Google Keyword Planner is Google’s keyword research tool to help you understand the volume, cost and competition of any keyword. Keyword Planner is designed to be a pay-per-click tool that helps you understand your topic’s popularity, competition and suggested bid. However, it can also be directional in helping you determine your SEO strategy.

Pricing: Free

4. Google PageSpeed Insights

We all know page speed is more important than ever in the world of SEO. Fortunately, Google makes it easy for you to understand your website’s page load performance and where there are areas for improvement – if needed.

5. Google Analytics

Google Analytics is the most popular analytics tool on the market. Although Google has strayed from tracking keyword rankings as part of its native platform (these are now live in Search Console), businesses can still track their performance across channels and understand which sources bring the most traffic to the website.

Pricing: Freemium (Google Analytics offers a free option and one premium suite, Analytics 360).

6. Google Tag Manager

Google Tag Manager (GTM) is a free SEO tool that adds versatility to Google Analytics, while allowing you to manage and implement tags (tracking code or snippets of code) on your website or mobile app.

Tag Manager works for a variety of functions, such as generating heat maps, scroll tracking, conducting surveys, monitoring form submissions, remarketing or tracking how people arrive at your site. It can also track activities like downloads or shopping cart abandonment.

Pricing: Free

7. Moz Keyword Explorer

Getting outside the world of Google, Moz offers the ability to analyze keywords, links, SERP or on-site page optimization. Moz allows you to enter your page on their website for limited SEO recommendations or you can use its extension – MozBar. As far as free tools are concerned, the basic version of Keyword Explorer is plenty sufficient and just gets better every year. The pro version offers more comprehensive analysis and SEO insights that is well worth the money.

Price: Freemium (With the free version of Link Explorer, you can research just 10 queries with 50 rows of data. For conducting a comprehensive research with unlimited queries, you need a Premium version starting at $99 a month).

8. Answer the Public

This tool creates a list of visualized search questions based off a single query. Answer the Public is ideal for creating long-tail keyword and ranking for the featured snippet. Not sure if you’re creating the right blog content? Answer the Public can help validate or re-direct your SEO efforts.

Pricing: Freemium (Throttled use — free account has limited access and daily limits).

9. Woorank

Woorank is a website review tool and SEO checker that analyses on-page and off-page SEO to rank better for search. It provides an actionable checklist that gives your team the insights it needs to fix performance issues and increase search rankings.

Pricing: Freemium

10. SEMrush

SEMrush is one of the best SEO tools available on the market. It helps you perform keyword research, audit backlinks and understand your site’s domain authority. In addition, the site helps you find out the keywords your competitors rank for.

Pricing: Freemium (The free version lets you conduct 10 searches per day. If you need more than that, you will have to subscribe to the Premium version starting at $99.95 per month).

11. Ahrefs

Ahrefs is the top competitor to SEMrush, with an emphasis on link-building. This tool helps you perform backlink analysis to understand good and bad links coming to your site. Marketers can also use Ahrefs for competitive analysis to audit which sites should be targeted for potential guest posts.

Pricing: Freemium (To discover more links pointing to any domain, to increase your number of campaigns and keywords, then you need to subscribe to the premium version for $99 a month).

12. Majestic

Majestic SEO provides link intelligence data to help your company improve performance. It provides some interesting features such as “The Majestic Million,” which allows you to see the ranking of the top million websites by referring subnets. Similar to Ahrefs and SEMrush, Majestic also allows you to check backlinks, benchmark keyword data and perform competitive analysis.

Pricing: Freemium (Free account has limited access and daily limits).

There’s no shortage of tools available for digital marketers. For little-to-no cost, you can gain powerful insights into all aspects of SEO to give your site everything it needs to work well on Google. 

As premier website designers in Edwards, Advanced Digital Media Services can provide the web development solutions that your company needs to keep climbing the ladder of online success.

Comments

  1. Web designer in Vail CO24 January 2020 at 01:43

    I’ve found this information very helpful as many people can get help from your blog.I really appreciate your research and blog.Waiting for your next posting.

    ReplyDelete

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