LinkedIn Marketing Strategies That Work in 2019

Many people still view LinkedIn simply as a resume and job posting site. But times have changed.

This is especially true for those in B2B industries. LinkedIn is swiftly turning into a lead generation juggernaut.

Consider some of these statistics for LinkedIn B2B Lead Generation in 2019:

In 2019, More than 80% of social-generated B2B leads come directly from LinkedIn. Today, LinkedIn has over 500 Million registered users, with over 260 Million of them logging in at least once a month.

On top of this, 61 million LinkedIn users are senior-level executives or managers, and 40 million LinkedIn Users are in decision-making positions.

Today over 80% of all business leads come from LinkedIn, while only 20% come from platforms such as Facebook, Twitter and Instagram combined.

To get the most from the amazing opportunity, here are five strategies for marketing on the LinkedIn platform in 2019.

 Every company that has a presence on LinkedIn has a distinct advantage when they have a company page. 

Creating a Company Page on LinkedIn is free, straightforward, and easy. One important point is to make sure your logo, cover image and company description match your brand.

LinkedIn’s revamped content platform is helping businesses engage with each other and share information in a more professional context. 

For example, if you are writing and publishing weekly articles on your company blog, make sure to share them on LinkedIn or repurpose them as LinkedIn Articles.

If your company is growing or offering new services, you can put together a simple press release and share it on Linkedin. It is also wise to update your Company Page to reflect any updates your company has.

LinkedIn has also begun supporting native video content, and by sharing your own videos that have been uploaded to LinkedIn, you are more likely to get views and attention for your brand.

Compared to other social platforms, LinkedIn used to offer a very weak ads platform. The good news is that they are finally getting better at the basics of social media advertising.

LinkedIn Ads also gives you the ability to add email contacts to target with ads, or even upload existing accounts.

With LinkedIn advertising and the Matched Audiences Tool, you’ll always know exactly who you’re advertising to.

InMail is becoming a must-have tool when it comes to marketing with LinkedIn in 2019.

Of course, InMail is not a free feature, but the $79 per month is well worth it.

With LinkedIn InMail, you are able to directly reach out and contact any of the over 575 million users on Linkedin. You are also not limited to how many people you can connect with on a monthly basis.

Keeping up to date with the latest trends on LinkedIn marketing is actually easy, especially when you can straight to the source.

The LinkedIn Marketing Blog publishes its own custom curated range of articles to help you learn more about effective marketing on the platform.

Following the LinkedIn Marketing Blog will help you learn the platform’s toolkit and keep you informed on new updates and features. You can also take advantage of great resources such as the Sophisticated Marketers Guide to LinkedIn which will give you everything you need to know to get started on the platform.

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