William Exchange

Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey of more than 1,000 consumers by Drift and SurveyMonkey Audience indicate that the ability to quickly communicate with brands to solve customer issues is among the top priorities for online shoppers. Conversational marketing is an essential component of digital strategies today; companies need to continually improve their 1:1 customer engagements in order to maintain a competitive edge. Why we should care Brands that have been hesitant to jump into chatbots will find themselves playing catchup to when it comes time to implement the technology in order to meet the growing needs of consumers. Nearly half of consumers (44%) surveyed expect a response in a face-to-face interaction within five seconds, while 42% indicated the same response time from a chatbot. Despi...

Small  and midsize business owners will now be able to list the services they offer directly on their LinkedIn profile pages, the company announced Tuesday. When an SMB owner adds service listings to their individual profile, they will automatically be eligible to show up in relevant search results for those services. “From now on, members looking for help will be able to filter their general LinkedIn searches for service providers,” writes LinkedIn’s Group Product Manager Vidya Chandra on the LinkedIn blog, “When you add services to your profile, you’ll show up in these search results.” Why we should care? LinkedIn reports it has more than 10 million small business leaders in the U.S. using its platform. Giving SMB owners (and freelancers alike) the ability to list their services directly on their profile pages could help them promote their services outside of their LinkedIn company pages — if they even have one. Making sure their profile page shows up in s...

Many people still view LinkedIn simply as a resume and job posting site.  But times have changed. This is especially true for those in B2B industries. LinkedIn is swiftly turning into a lead generation juggernaut. Consider some of these statistics for LinkedIn B2B Lead Generation in 2019: In 2019,  More than 80%  of social-generated B2B leads come directly from LinkedIn. Today, LinkedIn has over 500 Million registered users, with over 260 Million of them logging in at least once a month. On top of this,  61 million LinkedIn users are senior-level executives or managers , and 40 million LinkedIn Users are in decision-making positions. Today over 80% of all business leads come from LinkedIn, while only 20% come from platforms such as Facebook, Twitter and Instagram combined. To get the most from the amazing opportunity, here are five strategies for marketing on the LinkedIn platform in 2019.   Every company that has a presence on LinkedIn has ...

Twitter generated $727 million in ad revenue during the second quarter of 2019, a 21% increase year-over-year. The company reports total ad engagements were up 20% year-over-year. The platform’s ad engagement growth rate has been in decline since this time last year when it saw an 81% lift in ad engagement growth. Twitter’s U.S. ad revenue up 24%.   Twitter CFO Ned Segal said the lift in Twitter’s advertising revenue was driven by strength in U.S. revenues, which rose 24% year-over-year to $455 million. “Focusing on our most important ad products and delivering high performing ads will help advertisers launch something new and connect with what’s happening on Twitter,” said Segal. Twitter didn’t specify which products it was referring to, but in April 2018, Twitter reported video ads accounted for more than half of its quarterly revenue. Ad engagement growth versus cost per engagement.   Twitter’s total ad engagements for the quarter were up 20% year-over-...

I’ll be honest. I consider LinkedIn a necessary evil.  I don’t have my push notifications on and I don’t check out what’s going on in there even half as often as Twitter (which, for me, is about 1/10th as often as Facebook.)  However, the platform made some significant improvements in 2018. In fact, I’m actually looking forward to using it  more  in 2019.  Crazy, I know!  LinkedIn has  made huge updates to Groups , rolled out native video functionality for company pages,  launched a Vimeo integration , and have even started  dipping their toes into Stories . So, with all that in mind, I wanted to build a strategy for my 2019 LinkedIn marketing. I asked some of my friends to whom I look for LinkedIn advice for some tips because I know they get great engagement on their posts. Below are six of the main components of my 2019 LinkedIn strategy based on my research combined with what these great LinkedIn marketers had to say. The first...

The world of marketing is a very dynamic field where marketers constantly fight for a bigger “piece of the pie.” It’s no surprise that as the usage of social media in every aspect of our lives grows, marketing through those platforms is becoming more important and influential. New marketing tools and techniques are persistently emerging, and according to research, content marketing is estimated to be a $400 billion industry by 2021. When it comes to marketing on Twitter, the past year was not the best time for the social platform. Especially 2016 and 2017 when the platform was used to spread bad press about the elections happening in 2016. Abuse and bullying were present a lot on the social media platform. Twitter, however, did react fast and implemented many changes that improved the situation of the social platform. They addressed the bullying problem and fake news, which is a very good situation for Twitter. This makes the platform still important and a v...

Social media is ubiquitous today. In fact, you might have come across this very article due to social media if you saw it shared via Twitter, Facebook or LinkedIn. Or maybe you’ve already checked in with Instagram today, looked at Snapchat, or pinned a recipe on Pinterest. If you didn’t use any of these social media platforms, perhaps you’ve been on Reddit, Tumblr or Flickr or you’ve watched a video on YouTube. And if you haven’t visited any of these top social media platforms yet today, you probably will before the day is over! Social media is so widespread that we can be certain you’ll use it today in some form. According to WeAreSocial’s 2018 digital marketing report, more than 3 billion people around the world now use social media monthly, with 9 out of 10 accessing social media sites via mobile devices like smartphones. We have plenty of platforms to choose from today. The most popular social media platform in the U.S. is Facebook by far, with 68 percent of...