LinkedIn rolls out new feature to help SMBs promote their service offerings


Small and midsize business owners will now be able to list the services they offer directly on their LinkedIn profile pages, the company announced Tuesday.
When an SMB owner adds service listings to their individual profile, they will automatically be eligible to show up in relevant search results for those services.
“From now on, members looking for help will be able to filter their general LinkedIn searches for service providers,” writes LinkedIn’s Group Product Manager Vidya Chandra on the LinkedIn blog, “When you add services to your profile, you’ll show up in these search results.”

Why we should care?

LinkedIn reports it has more than 10 million small business leaders in the U.S. using its platform. Giving SMB owners (and freelancers alike) the ability to list their services directly on their profile pages could help them promote their services outside of their LinkedIn company pages — if they even have one. Making sure their profile page shows up in searches for the specified services adds an extra layer of exposure for the business.
This is a bonus for any company lacking the time and resources to build out a comprehensive social media marketing presence. Chandra writes, “This is a great way to quickly indicate to members that you are open for business.”
Not only is LinkedIn adding SMB service providers to search results, but it will also encourage members to message the SMB directly to ask about services. Ready to grow your online reach? ADMS is a digital marketing and advertising agency in USA. We specialize in social media marketing, online marketing, and SEO. We can help increase your company’s online presence and grow your revenue.

Comments

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  3. This is a bonus for any company lacking the time and resources to build out a comprehensive social media marketing presence.

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