William Exchange

Local search engine optimization is critically important. Local SEO will continue to be extremely relevant to companies both large and small. The goal of local SEO is to help companies to dominate and impact their local market. The best overview of nailing down local SEO is to develop localized content and link up with partnerships, affiliations, memberships, reviews and provide listings on popular local platforms. Platforms like Google and Facebook can reveal what customers are saying about your company. There are four major components of local SEO that include the following: Citations Localization Ratings and Reviews Backlinks Dominating Your Market with Local SEO One of the biggest reasons to work with an SEO professional locally is that they can target prospects in the areas where businesses are established. There are a lot of online resources marketers and site owners can rely on to help attract customers. Online reviews, local advertising in classifieds, videos, r...

This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm months — spring and summer. But local data shows that’s not necessarily true, and she wanted to share that data with viewers. As you can see above, I reminded her that she’d done a question last year about selling a home during the winter months that’s kinda similar to the question she wanted to answer this week. But I also added an important point:  It’s okay to be somewhat repetitive. Here’s why I believe this to be true: If you’re doing content marketing the right way, you should be consistently growing your audience. That means… You have new audience members now that weren’t in your audience the first time the content was published. The “old” audience members who were reading you back then may have missed your content the first time; people are busy and probably no one’s sitting around waiting for the next thing you publish. The “old” audience mem...

Google experiences more than 3.5 billion daily searches. As such, there are numerous opportunities for marketers to reach their intended audience. With Pay-Per-Click or PPC, you can reach those potential customers at the exact moment they are searching for the products, information, or services that you provide. The goal is to be there when customers need you. PPC can be an integral part of your overall search engine operation strategies. The moment a PPC campaign activates, your ads will start appearing on your preferred platforms. You will not have to lose or waste time waiting for results. Marketers can immediately tell if their campaign is trending toward success or failure. Here are some additional benefits when running a successful PPC campaign Get daily analytical results. Boost your website traffic. Increase leads and ultimately your sales. Increase recognition for your brand. Master your targeting capabilities. Track your own results and those of your competit...

Designing and launching a website for your business is the first step towards realizing your online marketing dreams. From here, you must also put in a lot of effort to ensure that the site is well-managed. This is the only way it will continue serving its purpose of building your brand and bringing in new customers. For your site to succeed and continue to grow, here are a few strategies you can implement: Nonstop Optimization and Improvement Proper optimization and improvement is crucial for any website. Test various elements of the site frequently to ensure that everything falls into place. Some primary areas to focus on include the design, CTA, headlines, display of social proof, font size, and link colour. This can allow you to carry out the necessary tweaks to run a functional website that brings in brilliant results. Remember also to go through content, speed of the site, inspect all images, and double check pathways and forms. Basically, look at the site to ensure...

Responsive web design (RWD) is a design system that enables a website to adapt to the different sizes and aspect ratios of the user's device with only one URL and content location. It has gained popularity since Google introduced  a small change that boosts the ranking of mobile-friendly websites. There are multiple ways to create a site with RWD: Fluid grids  – This is the core of RWD. A fluid grid in the site, especially in the main landing page, changes the website layout to adapt to the differences in screen sizes but retains its dynamics and visual quality. Flexible media  – Make the media contents of your site (e.g., images and videos) responsive by using the max-width property in your media files. This avoids undesirable changes to your media when your site is accessed from different devices. Media queries  – This is a system that gathers information from the user's device to advise the CSS styles of your site so it can load in the right c...

As you start learning more about boosting your company’s visibility in the search engines, you might have come across another term for this process: SEM. And while certain marketers utilize this interchangeably with SEO, it is useful to be aware of the distinction between these two terms. The term SEM refers to “search engine marketing” and involves anything that is done for earning placement in the search engine results. It is an umbrella term and includes both PPC and SEO. This means that SEO is some form of SEM, however, not the only strategy entailed in SEM. With this variance in mind while learning more about search visibility can help you with spotting resources and focusing on paid tactics. This will subsequently assist you with determining whether such resources are worth your time exploring. What Are The Three Essential Tasks Of An SEO Professional? While certain basic SEO strategies can be used in-house with the assistance of online resources, the...

Research shows that 88% of consumers do online research and read product reviews before deciding to purchase anything in-store or online. This only proves how important a website is to a business. It is practically the foundation that supports all of your digital marketing endeavors. Most businesses these days have a website. Some, however, don’t seem to give it much importance, thinking no one would actually take the time to read their content or browse their pages. This backward thinking is what’s causing businesses to fall behind their competitors and lose out on potential and existing clients alike. If you have any reservations about creating a website for your business, here are the four reasons that will convince you why having one matters and why it is the most essential part of digital strategy: 1. Your website is your digital home base. Your website is where all your potential clients go to learn more about your business and the products or services that you offer...

If you are into businesses that demand SEO, you need to know that quality content is extremely important, and generating links is among the most effective techniques to achieve higher rankings. Experts in websites have been concentrating more on write-ups and press-release submissions for some time now, and with the introduction of the Panda update, a few have switched to guest blogging to acquire links and win more clients. What Is Guest Blogging? Guest posting or blogging means writing and publishing original content to another website. It is one of the best techniques for building partnerships with top-ranked sites without the need to resort to expensive strategies like paid links, which most search engines are not in favor of. Free advertisement, it is! You can introduce your products or services using a guest blog post. This will make your business known to more people. Clients will soon start clicking on the links you have provided on your blog or guest post to land on y...