Importance of Having a Responsive Web Design


Responsive web design (RWD) is a design system that enables a website to adapt to the different sizes and aspect ratios of the user's device with only one URL and content location. It has gained popularity since Google introduced  a small change that boosts the ranking of mobile-friendly websites.

There are multiple ways to create a site with RWD:

  1. Fluid grids – This is the core of RWD. A fluid grid in the site, especially in the main landing page, changes the website layout to adapt to the differences in screen sizes but retains its dynamics and visual quality.
  2. Flexible media – Make the media contents of your site (e.g., images and videos) responsive by using the max-width property in your media files. This avoids undesirable changes to your media when your site is accessed from different devices.
  3. Media queries – This is a system that gathers information from the user's device to advise the CSS styles of your site so it can load in the right conditions.
If you're unsure about creating a site that conforms to the RWD standards, you can always consult experts that perform website prototyping.

Importance and Benefits of RWD

Better user experience

Since there are hundreds of different devices that people can use to visit your site, implementing a responsive web design can go a long way. Nothing turns a visitor off more than a wonky and clunky site because of the difference in screen size – it’s hard to navigate and figure out what's going on. This can greatly reduce the bounce rate of your site. With RWD in place, this won’t be a problem.

High rank on search engine results pages

You can browse through different blogs that provide tips and tricks in creating a great website, and you'll find that a responsive web design is one of the best ways to do it. Google favors websites with a responsive web design. As a result, your website will rank high on the results page of search engines. This, in turn, will increase your website’s traffic.

High conversion rate

When you have a site with low bounce rates and good SEO, the traffic tends to be steady or even increase. This will help your site achieve a high conversion rate.
For example, if your site is an e-commerce platform, visitors have a higher chance of becoming customers when your site meets their immediate needs. A responsive site for all devices provides consistency in appearance and fast loading time, which customers strongly consider when they visit a website. It won’t be long before customers will keep coming back to your reliable site. This, in turn, will improve your site’s lead conversion rates.

Centralized analytics and performance tracking

For sites that have different desktop and mobile versions, it can be a pain to monitor its analytics and performance reports. By creating a site with RWD, you can track your site's performance all in one place. You don't have to collect and collate data from different sources anymore. With RWD, you obtain comprehensive and accurate data that you can refer to when managing your site.

Easy management and low cost

Creating different website versions takes a lot of time to manage. And when you lose time, you lose money. That’s why it's only logical to opt for a responsive website that is easier and more cost-effective to run. Creating a responsive site may seem costlier than creating two separate website versions; however, in the long run, with its conversion rate and easy maintenance, you can save way more. Hence, not only does RWD get you ahead in performance, but it also saves you time, effort, and money.

Conclusion

Responsive web design has become the standard in today's digital climate. With the rise of mobile users and the prioritization of responsive and flexible sites in the results pages of search engines, it is not only recommended but necessary to invest in RWD. It leads to easier maintenance, improved site performance, and most importantly, better user experience.
Now that you have known why having a website is important to your business, contact the experts of Web Development Services, Avon, CO to get a business-friendly website. 

Comments

  1. Web Designers in Lakewood, CO3 June 2020 at 23:24

    This is a great and in in-depth blog post that I have came across in a really long time. You have been doing an amazing job. I have gone through many blogs on your website and they are really helpful.

    ReplyDelete
  2. Web Designing Services Arvada, CO5 September 2020 at 01:26

    Such a great article this is. All the tips provided are quite helpful. Thanks! ��

    ReplyDelete

Post a Comment

Popular posts from this blog

How Pinterest Can Help You Make More Money

Image
Here are some of the ways in which you can earn money through Pinterest: Build an Audience and Sell to Them You need to gain Pinterest followers in order to build an audience. The first thing you need to know is ‘what’ you are passionate about.  For example, are you a woman who loves makeup? If you do, then you can choose a target audience that consists of women who also love makeup. Create a Pinterest board to cater to this audience.  After you create the board, you will have to create a mailing list. Once you have a few hundred followers, marketers will contact you with offers to promote their products. Choose A Company and Ask For Sponsorship After you have built an audience you need to select companies that have products that will attract your followers. For makeup, you can contact companies that sell cosmetics. Share your Pinterest stats with them and see if they offer a sponsorship. Promote Affiliate Products Several companies want affiliates that pr...
Read more

A Good Web Design Is All You Need To Begin!

Image
Re-designing a website is a common practice for most small, medium and large businesses today. The reason could be any; but while doing so, many businesses fail to consider the significance of this activity from them when it comes to the digital marketing strategy that will of course take place sooner or later, once the website is created or overhauled by them. In most cases, when a website is going through the redesigning phases, things end up totally in wrong directions and the new design is actually worse than the previous one. The core problem is that web designers and developers focus on one element fully rather than considering the  digital marketing strategy  as a whole. A good example here would be the introduction of novel brand OR in order to amplify the  search engine optimization  potential that a website may have and/or any one aspect that requires immediate attention just because it is in the spotlight during a particular time. One ...
Read more

How Web Design Has Been Transformed By Social Media

Image
Social media has radically altered the way consumers are able to interact with content. Hence, after social media, consumers  want  a comparably similar, intuitive, and interactive experience on the websites they visit. This has led to a transformation in how “a good web design” is  defined  and hence how websites are now being  designed . Here are the “top 7” transformations in web design brought about by social media. 1.  Social Share Icons Before social media, brand visibility and link building was the domain of online directories, forums, creating lead magnets, paid strategies, and direct blogging among others. Now, social media has become one of the most important platforms for increasing brand awareness, generating qualified traffic, and consumer engagement. As a result, social share icon have taken a prominent role in website design. The proper placement of the social icons, and the design of the social shares themselves can...
Read more