William Exchange

What Are Meta Tags? Meta tags  are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about. The only difference between tags you can see (on a blogpost, say) and tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data  about  the data on your page. Do Meta Tags Help SEO? Yes, they do, but not all of them and not all of the time. One of the goals of this page is to explain which meta tags help you to get the word out and which have become passé. (See  Know Your Meta Tags  below). If you want to find out whether ...

A recognizable graphic  design  element, often including a name, symbol or trademark, representing an organization or product. Before you start thinking about designing  a business card or picking colors for your letterhead, you need a  logo . Below are five characteristics of a great logo designing and some examples. 1. Simple Simple logos are the ones people can recognize as soon as they see them. The simplest logos are the ones people remember the most. 2. Scalable A great logo should be simple enough to be able to be scaled down or up and still look good.  3. Memorable / Impactful A great logo should be impactful. You want to capture your viewer’s attentions and leave an impression (a positive impression, hopefully).  4. Versatile A great logo should look equally good on any web device and on any kind of print material.  5. Relevant A great logo should be relevant to your practice. It has to have meaning that relates to...

What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email marketing is used by thousands of businesses of all sizes across the globe. Those who are unfamiliar with this method of marketing may not immediately understand why it is so popular amongst companies in a variety of industries – but here are ten reasons why email marketing is seen by many as the most effective marketing channel.  1. LOW COSTS One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, ther...

You must have heard the term “ blog ” or “ weblog ” and you're probably thinking what it's all about… Let's make this clear, when I was in College, a lot of people talked about “blogs” and “blogging”, but I never knew exactly what it was. I had absolutely no idea… Fortunately, I've now published and managed many different blogs, so I can truly say I know what blogging is. A blog is very similar to a website. I would say that a blog is a diary/journal that is (mostly) maintained by one person –  blogger . Usually, blogs are being updated quite often (once a day, once a week, once a month). Blogs can be private, but most of them are available on the internet for others to see. Blogs have certain topics. My blog's topic is “blogging” and “how to start one” – I'm helping beginners to start a blog, get more visitors and much more… BUT, it can also have several other topics. Bloggers are usually passionate about a specific topic thus they'll create one...

Imagine that you're lying on a beach off of the Adriatic Coast. It's sunny outside, the water is blue, the sky is cloudless, and you're holding a margarita, extra tequila. You think life couldn't get better, when all of a sudden a beautiful girl saunters by holding a water bottle, glossy hair whipping in the wind and sunglasses masking what you just know are eyes that will pierce you right to your bones. Just as she's passing your spot, she drops her water bottle onto your lap and it sprays everywhere. You're delighted, because now you have an excuse to talk to her. She apologizes profusely for spilling on you and tells you her name (Something Exotic), offering a handshake. For the next ten minutes you laugh together, and you're certain you've found The One. Suddenly, her friend calls her from down the beach and tells her to hurry up, it's time to go. "Wait!" you exclaim as she turns to leave. "Can I get your number?" ...

Today’s marketers need to do more with less. They needs to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this—connect with their prospects and customers in a highly targeted way—will be successful in delivering ROI and revenue back to the business. As the VentureBeat report illustrates, no marketing category has the longevity of email marketing. While some marketing trends come and go, email remains the most powerful channel available to the modern marketer. Here are 7 reasons why: 1. Email has larger reach. With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media marketing is the most effective way to reach the masses. These are impressive numbers, but what isn’t so frequently shared are the statistics on email usage. The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017, according...

Social Media Marketing has the power to manipulate the image of a brand, product, business or an individual. It is overwhelming to see people making the best uses of social media marketing. Be it a public figure or a brand, social media marketing can be used by all and if done right can benefit you or otherwise if you don’t know how to tackle it. The uses of social media marketing are many but in the recent days, we have seen so many cases that have been trending and have caused a havoc on the internet. People spend so much of time on the internet that everything you do is under a scan if you’re active on social media. Social Media Marketing for Individuals To take advantage of social media on a personal level is not a very difficult task, if you’ll understand the below-mentioned subheads you’ll be able to grip it within sometime. However, uses of social media marketing for individual differs to a certain extent. 1) Collaborate Interests & Passion To make us...