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8 Beginner Web Design Mistakes You Ought To Avoid

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“There are three responses to a website design- yes, no and Wow! Wow is the one to aim for.” –Milton Glaser Web designing entails certain traps for the beginners. And when these traps are overlooked by the web designers, it leads to not-so-good experiences for users, which cause a considerable loss of website traffic. There are many websites that botch up the web designs and beginners are lead astray when exposed to such unsuccessful web designs. Well, the web design mistakes are not only made by the beginners or amateurs. Sometimes big brands and professionals even end up committing such web design mistakes. Is your web design agency also a culprit of committing such blunders? Check out! Web Design Mistakes You Ought To Avoid The crux of the plight of web designing lies in the approach of the beginners. There are times when these inexperienced web designers fail to realize that the website needs to be designed for the users to access it. So it is vital for the beginn...

Do we really need Google’s Accelerated Mobile Pages (AMP)?

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The dilemma on whether you really need the Accelerated Mobile Pages (AMP) technology for your website is normal as such puzzles arise quite often especially when one is in the deciding phase of implementation of a new technology. You might consider it an easy affair when it comes to taking such decisions. Just weigh the pros against the cons, and if the pros outweigh the cons implement the technology else discard it. But, the decision is not that simple, you need to consider a host of other aspects as well before you can arrive at a solid decision. But before discussing whether to use AMP or not, let us first understand what it is along with the pros and cons. What is AMP? AMP is an open-source framework that bears the capability of accelerating the loading speed of mobile web pages even if the pages contain heavy content, like infographics, PDFs, audio or video files. AMP disables all the elements that retard the speed and performance of your website. The framework was dev...

5 Online Web Development Platforms to Learn Web Development

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Web development is a major area of IT. It is an umbrella term for anything related to the development of a website, whether for the Internet or the intranet. Many aspects go into web development: Web design Client-side/server-side scripting Web content development Coding or programming, which makes the website function according to its set requirements Network security configuration. Web development includes everything from plain text to creating web application, and from complex social network applications to applications for business. Online platforms for web development learning Given the sheer expanse of the web, it is but natural that web development is a very highly sought-after training. People at various stages of their learning and professional career enroll for these courses. With the development of the Internet, courses are being offered online. Again, with many learners looking for specific and very narrowed down areas of learning; it has be...

How Big Data Is Changing SEO?

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Everyone is aware, at least to some degree, of the impact that big data has on the world. It impacts the world socially, in every area of business, and logistically. SEO happens to be one of the areas where big data plays an important role. Just what is big data?  Big data is huge sets of data that are available for marketers to analyze for the purpose of learning different ways to approach and solve problems. While there is an endless array of big data sources, Google can rightfully take its place as the first major source of big data. It may still be one of the biggest as well due to the fact it owns YouTube. As we know that content has now become big data at an exponential rate. All the content on the web falls under the category of published information. As Google became a curator of massive content, it also came up with ideas of making content quantifiable. Search engines have the ability to turn content into data that they can easily analyze. Thus Google’s game has al...

A Day in the Life of a Web Developer: What You Should Look For

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When looking for web development services, there are firms like ours who can overcome daily design challenges. We know what it takes to design a website that attracts customers and that can convert. Our development team solves problems, and they take their duties seriously. Our solutions can be simple or they can be complex. It all depends on the problem’s size and the length of time we have to provide a solution. Here are several consistent challenges that our team faces on a daily basis which will give you a hint on what to look for in your next web developer: 1.  We have learned to always keep the customer’s needs in mind.  Along with this, we always keep the user experience at the top of our list of concerns. Our goal is to make the website as easy to navigate as possible while doing everything the user needs it to do. Quite often, our developers will work through any compromise of features and usability. This means there are times when we have to rethink and appro...

Power Up Your Email Marketing Campaigns

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Marketers and website owners are well aware of terms like SERPs, analytics, keyword research, and link building, etc. However, not everyone has a vision that email marketing can help boost SEO efforts in a mighty way. Google does not rank marketing emails on its search engine. Therefore, it is easy to overlook email marketing as an SEO strategy. Just regard email marketing as the perfect method of connecting high-quality content to high-quality visitors. Search engine optimization is largely a matter of putting relevant, useful, and shareable information on the web. Email marketing can put some of your most relevant content in front of people where it belongs. Of course, the widely accepted reason behind an email campaign is to get click-throughs and not necessarily to enhance SEO efforts. The truth is email marketing is a digital marketing channel and one that no marketer should overlook for extracting SEO benefits. Emails can drive qualified traffic to your website.  By...

The Power of 301 Redirects – Change Domain Names and Maintain Your Google Rankings

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As a website owner, there may come a time that you will want to change your website’s domain name due to a rebrand or to switch to a more user-friendly domain name. The key is to make the switch without losing any SEO juice that exists with your current domain. The process can be challenging but it is doable. You are going to have to pay close attention to numerous details in the process. Why Change Domain Names? There are several main reasons why anyone would want to change domains. Businesses grow and change. Some business owners decide to transition into a different product or service. For SEO purposes, a new domain name may be able to work wonders. At other times, marketers simply decide that a new domain name reflects how people search for products or services. How to Change a Domain Name Should you keep your old domain and redirect, or should you just keep your old site? Of course, there are no easy answers. Often, it becomes a personal choice. If you decide to change...