What Does Your Website Say About Your Business?

Have you ever heard the phrase “Perception is reality”?
If perception is reality — what perception does your website say about you?
This a powerful thought, and maybe scary for some people — What does your web presence say about you, your company and your brand?

Welcome to 2020. The internet is an amazing place that if you play your cards right, and work hard it will present many new business opportunities. Opportunities that were probably out of reach many years ago.
Web development, self-publishing and taking control of your web presence is more accessible than ever. Blogging platforms like WordPress and social media channels now allow you to connect with people on a level that was once impossible. But before you connect let’s talk about the basics and what your website says about your business.
What Does Your Website Say About Your Business?
Does your web presence match the rest of your brand experience? What I mean, is the experience you give clients and prospective clients on the web the same as if they were calling you for the first time, or stopping by your office should you have a physical space.
Is your office fancy and modern, but your site is outdated? This can be a huge disconnect between your brand and your brand’s perception and something that can be easily fixed.
Does the content on your site answer questions and portray you as an expert, or are you just selling to anyone who is reading? Content should be helpful. Try to structure your content around common questions your team gets asked. This is the easiest way to help potential clients and current clients alike, not to mention is may give your SEO a boost.
These are just three examples of the perception gap between site and client experience. No matter where you are in the scale of things, nothing is too difficult to fix. Try to look at your site with fresh eyes. Through the eyes of someone experiencing your brand for the first time.
Mind the gap, close the gap and move things in the right direction. Contact us the Web Designing Arvada, CO for the FREE website design consultation.

Comments

  1. Web Designing Company Durango, CO13 June 2020 at 01:33

    One of the best posts, I have ever come across. Not only did I learn lot of hidden things but also some technical stuff. Keep uploading and encouraging us.

    ReplyDelete
  2. Web Development Steamboat Springs, CO16 June 2020 at 00:05

    Thanks for the article!
    Website trends changes very quickly. It is difficult to follow trends. It is necessary to read a lot of information, read blogs, forums. Thanks for the list of experts does not know all of them ��

    ReplyDelete

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