Top 6 Google ranking factors you need to know
The exposure your website gains mainly depends upon its ranking in Google’s SERPs. Here’s a list of all that you need to improve in order to be visible to your target audience:
Domain age and keyword relevance:
As a matter of fact, domain age and domain keyword add up to domain authority. While ranking a website, Google takes domain keywords into account. A domain name relevant to your niche helps make your website more credible.
Link score:
One of the most significant Google ranking factors is the number of pages and domains linking to a site. According to Google, a site’s overall link score consists of individual quality scores passed on to it by every incoming link. In other words, a higher number of relevant links leads to higher rank in Google search results.
Page loading speed:
Visitors these days have small attention spans. This implies that if the pages on your website take a long time to load, the visitors may abandon your site as they do not have the patience to hang around for more than 3-4 seconds. Therefore, the speed of your website should be a priority for improving the user experience so as to rank higher in Google SERPs.
Qualiy content:
Webpages with good quality content consisting of relevant keywords are ranked higher by Google. Therefore, you need to ensure that your content is original and relevant to the search phrase. It should be well-written, informative and include relevant hyperlinks. Moreover, it should have an appropriate keyword density.
Mobile friendliness:
Google has confirmed the fact that the websites will also be analyzed for mobile friendliness. This is because, more and more traffic is coming from mobile devices these days. So, the website design should be such that the people should be able to access the website from their devices as and when required.
Featured snippets:
Featured snippets can be seen above the organic results with a link to the source. In order to get featured snippets in Google’s results you’ll need the question on your page, along with a detailed answer.
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