Promote Your Business on Pinterest


When it comes to promoting a business on Pinterest, you want to make sure the pictures that you produce are visually pleasing and engaging to the eye, as Pinterest is a photo-sharing media. According to Pinterest, some of the images that receive the most attention are pins that show how to use a product such as an infographic.
Search around Pinterest to find out what the newest or most trending topics and keywords are. This will give you an idea of how to best promote your product via imagery.
Pinterest has an ad option, better known as Pinterest ads or Promoted Pins. These pins are very similar to regular pins, however, a promoted pin will be viewed by more people than a regular pin. Pinterest also provides a way for you to see your analytics. These analytics will give you information on who is viewing your page and pins. Analytics is a great way to learn about your audience demographics and what your most viewed pins are.
Here are a few ways to promote your business, brand, and products using Pinterest:

Contests, Promotions or Giveaways

You can create a board (page) that lists any contests or giveaways your business may be offering. Contests and giveaways will pique the interest of viewers and help drive traffic, as well as potential customers to your business.

Creative Widgets

Creative Widgets are found by clicking the three dots that are located next to the right of your profile name. These widgets allow you to be creative in promoting your products, your business and a link back to your site. They offer plenty of creative options like choosing a shape, adding a sidebar, adding a header and more.

Show Off Playlists

Show Off Playlists allow you to pin videos. This is a great way to promote your products with interaction and not just imagery, therefore continuing to get your business and products in front of your audience.

Reading List

A Reading List allows you to create a board (page) full of articles and books. This is great for posting product tutorials, testimonials, etc.

Gift Guides

Gift Guides, as the name implies, are for special occasions. This allows you to create special promotions and sales for your customers as well as to attract future customers.

Rich Pins

Rich Pins are pins that are more straightforward and seamless as they show extra information directly on the pin. A few types of Rich Pins include:
  • Article Pins: these will allow your viewers to see article headlines, tutorials and testimonial descriptions.
  • Product Pins: these Pins show you what the price of your product is, the link to the product and where to purchase.
  • App Pins: these Pins allow your viewers to download and install your app without leaving the Pinterest site. Currently, App Pins are only compatible with iOS.
Pinterest offers the chance to reach more customers, create revenue opportunities and get your business and products noticed.
We understand how challenging it can be for the typical online business owner to manage social media platforms. Let our team of experts at Web Development Dillon, CO handle all the work for you so you can focus on where you’re best at!

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