How to maintain the productivity of a website?


In order to maintain the health of your website, you need to adopt several steps on a regular basis. First of all, you need to ensure that your website is visible to search engine crawlers and can be accessed by individual users in order to ensure that your website is ranked higher than your competitors and to benefit through organic search results. 
You should check your robots.txt file which can be found in your search code. Failure to configure this file properly prevents the crawling of search engine bots to your website.
You should check for any robots meta tags which regulates the visibility of your website to the crawlers. If a noindex tag is associated with the meta name robots, your website can’t be viewed by search engines. 
404S and broken links must also be taken good care of. You can do this by logging into Google Webmaster Tools and then heading to Crawl and then to Crawl errors which will generate a list of all errors which are encountered by Google bots and ultimately, you can fix these issues through 301 redirects or proper structuring.
You should ensure that your XML sitemap follows proper protocols and it should be uploaded to your Webmaster Tools Account because it serves as a map for search engine bots and you should also see to it that all the pages of your website which appear on your XML sitemap also appear in your site crawl.
If possible, part ways with Flash and Java-script features because of the fact that they are difficult for search engines to read and index and are also sometimes incompatible with mobile devices. Also ensure that your website is easy to navigate and it works well on each and every device, irrespective of their screen size.
ADMS, best Web Designing Company Durango, CO have all the tools, knowledge, and personnel on staff to get the job done. Let our team of experts handle all your digital marketing needs and watch your business get the website rank it deserves.

Comments

  1. Web Designing Services Steamboat Springs, CO15 June 2020 at 23:36

    Hi William

    Wow! Impressive Guide! This must be more than enough for anyone who wants to become an expert.

    ReplyDelete

Post a Comment

Popular posts from this blog

How Web Design Has Been Transformed By Social Media

Image
Social media has radically altered the way consumers are able to interact with content. Hence, after social media, consumers  want  a comparably similar, intuitive, and interactive experience on the websites they visit. This has led to a transformation in how “a good web design” is  defined  and hence how websites are now being  designed . Here are the “top 7” transformations in web design brought about by social media. 1.  Social Share Icons Before social media, brand visibility and link building was the domain of online directories, forums, creating lead magnets, paid strategies, and direct blogging among others. Now, social media has become one of the most important platforms for increasing brand awareness, generating qualified traffic, and consumer engagement. As a result, social share icon have taken a prominent role in website design. The proper placement of the social icons, and the design of the social shares themselves can...
Read more

How to Prepare for a Video Shoot

Image
87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, and sales, and so proves to bring in a great return on investment for businesses. Facebook, YouTube, and Instagram are the three most popular platforms for video marketing, with over 1.9 billion users on YouTube alone. Which means, there’s a huge market out there for engaging and creative video marketing! That’s why learning some video marketing basics, like how to prepare for your video shoot, can help keep your business running like a finely oiled machine. Why is Video Marketing So Effective? There are a few factors that make video such an effective marketing tool. We’ve highlighted a few already, but just to give you a b...
Read more

In Content Marketing, It’s OK To Repeat Yourself

This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm months — spring and summer. But local data shows that’s not necessarily true, and she wanted to share that data with viewers. As you can see above, I reminded her that she’d done a question last year about selling a home during the winter months that’s kinda similar to the question she wanted to answer this week. But I also added an important point:  It’s okay to be somewhat repetitive. Here’s why I believe this to be true: If you’re doing content marketing the right way, you should be consistently growing your audience. That means… You have new audience members now that weren’t in your audience the first time the content was published. The “old” audience members who were reading you back then may have missed your content the first time; people are busy and probably no one’s sitting around waiting for the next thing you publish. The “old” audience mem...
Read more