Why Your Company Can’t Live Without Responsive Web Design

Time flies and it was that Google rolled out an important algorithm that changed the world named Mobilegeddon. In the simplest of terms, Google was laying the groundwork for websites to become mobile-friendly. Since this is an important algorithm ranking factor, sites that do not pass the test of being mobile-friendly pay the price with lower rankings. Responsive web pages and websites are those that users can view just as well on any device such as a tablet, phone, desktop, or virtually anything in between.


Mobile Configurations
There are three options that fall under the responsive design umbrella:
  • Responsive design uses proportion-based grids that are fluid as well. Expect to see different CSS style rules and flexible images. User experience will be the same whether using a desktop, tablet, or mobile device. The same HTML and URL structures come into play. Websites grow or shrink according to the user’s device.
  • Adaptive design can also serve devices using similar URL structures. It works by detecting each device and generates a particular version of the site’s HTML. The end result is appropriate for that particular device.
  • Separate mobile site configurations can deliver HTML via separate URLs. This depends on the device that it detects. Desktop and mobile-friendly site pages exist on different domains.
Google prefers responsive web design and it is the configuration that Google rewards the most. Key elements of this type of design include:
  • An ability to read a text without having to zoom
  • Any element on a page that users interact with
  • Easy viewing without having to scroll horizontally
Mobile Marketing Stats for 2019 and Beyond
Marketers and website owners should be aware that mobile search is here to stay. By the end of 2019, there will be five billion mobile phone users. Much of the mobile growth results from the use of smartphones. Up to 53% of worldwide traffic during 2019 will occur through mobile phones. These percentages may fluctuate depending on the source and topic. However, you can be certain there is every indication that mobile internet access will continue to climb year after year.
The most obvious benefit of a responsive layout is the fact that any device used will give the user his or her best online experience while visiting a website. It will also be one of the most consistent experiences. The right design can also enable users to view the most essential information. Mobile-friendly websites are far more likely to show up in search results than those that are not mobile-friendly.
Consider the following wisdom:
  1. Incorporate a design that helps you reach customers and clients on smaller mobile devices.
  2. Consistent, positive, online experiences can easily help to increase lead generations, sales, and conversions.
  3. Your ability to analyze data, track, and report everything are benefits that can come with responsive mobile design.
  4. With a responsive mobile design, the cost of managing your website decreases.
  5. Here is an alarming number! Close to 44% of Fortune 500 companies are not up-to-speed and mobile-ready. There is a lot of room for improvement if you are currently not in compliance.
Responsive Web Design Benefits
Your digital marketing professional team can provide additional information about the benefits of building an engaging and responsive website.
  • You can expect more mobile traffic with a responsive site. With more than half of all website traffic originating from mobile devices, you cannot afford for users to encounter distorted screen images and site layouts. You can also expect greater visibility at reduced development costs. This eliminates the need for separate website versions.
  • With a responsive site, you don’t need to worry about maintaining two different websites; a desktop site and a mobile version of that site. For business owners, time is money. It only makes sense that it costs more to maintain separate websites. There are maintenance costs and special configurations that cost time and money.
  • Site owners can also expect lower maintenance needs and costs. Every separate site always requires testing and support. Responsive design can utilize standardized testing methods to ensure consistent screen layout. Consider as well that different website designs require different content strategies. Several websites may also require separate design teams and administrative interfaces. This takes creative time away from critical things like content creation and marketing.
  • It is a fact that mobile users generally have short attention spans. Slow loading webpages will cause a website to circle the drain. Users typically leave pages that take longer than three seconds to load. Slow-loading websites also take longer to navigate. Responsive websites typically utilize the most modern performance techniques as well.
  • How about higher conversion rates? Eliminating or lowering bounce rates is only one skirmish of the battle. The secret of online conversion today is to address the user experience across every device they can use. The key is a professional-looking website that looks and delivers the same across every platform. Keep your customers from turning to the competition.
  • Then there is the fact that responsive websites make it easier for analytics reporting. It is vitally important to know where users arrive from and how they interact while on your web properties. Multiple versions of a website complicate matters because it makes it tougher to track a user’s path to conversion. With a single site, it is far easier to monitor every relevant process. Google Analytics provides the perfect tool for condensing every analytic data point into a single report.
  • SEO is everything in determining how well your website ranks. Responsive design is a critical component of SEO. Aim for lower bounce rates and stronger backlinks with your new website design. One single website also helps reduce the chance of creating duplicate content, which can affect your ranking in a negative way.
An improved browsing experience is among the best reasons to bring your website up-to-speed with a responsive design. Your goal is to give users a consistent experience that will make them want to revisit repeatedly. Partner with website developers in Breckenridge, CO who can tackle the tough jobs for you!

Comments

  1. Web Development Services Aurora, Denver9 May 2020 at 06:15

    Usually I never comment on blogs but your article is so convincing that I never stop myself to say something about it. You’re doing a great job Man, Keep it up. Thank you so much for sharing this great post.

    ReplyDelete
  2. William Exchange20 May 2020 at 00:54

    Thank you for your kind words!

    ReplyDelete
  3. Web Development Company Avon, CO20 May 2020 at 00:56

    Excellent write-up, I have always enjoyed your articles, you’re such a wonderful writer, always on point. This article is loaded to the hilt, I thoroughly enjoyed myself reading it and at the same time I was hugely enlightened. I will keep developing my writing skills so that one day I will be at your level. Thanks

    ReplyDelete
  4. Local SEO company in Edwards, CO29 August 2020 at 22:24

    Hi William
    This article is awesome because this article is very clear and simple for us. I love this article. Thanks, William

    ReplyDelete
  5. Website Developer in Arvada, CO6 September 2020 at 23:51

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