Be More Mobile Friendly

Having a strong mobile strategy is key to ensuring that you keep the audience’s attention. This is important because mobile is what the majority of people are using for searching, buying and even booking. If you don’t have available content that is optimized for mobile, then you are going to be lost to a good chunk of today’s audience.

It is important to understand the limitations of the hardware to each of the operating systems. Modern websites will often use video or animation to make the customer’s visit a more engaging and fun experience. However, these things don’t always work as intended on mobile. In order to reach the most amount of people possible, your content has to be accessible on as many various devices as possible.

With a massive amount of people who consume mobile content every day, you will need to create a design that is mobile-friendly. Here are some design ideas that will help you achieve the most viewer traffic.

Media Queries

What are media queries? Media queries are a type of specialized sheet that will tell your website to recognize what the size of the screen or what type of device your visitors are using. Media queries are a type of coding within your site that will provide your visitors with a visual that is right for the device that is being used to access your pages.

Create Understandable and Readable Content

Some websites link to a PDF or other documents that are created on the computer for the computer. As you can imagine, these documents can be quite difficult to view on mobile. This can lead your visitors to leave your site to find what they are looking for elsewhere. When it comes to both content and design, it is important to convey your message to your audience via all possible devices being used. Make sure that your mobile site hides any and all excess buttons or bars that could distract your visitors from your primary content and you offer the PDF content in an alternative way.

Make Sure Your Visuals Are Good Quality

More mobile devices now-a-days have HD screens (high-resolution). While it is important to have good content on lower resolutions, you also need to have some alternate images for viewing in 1080p and 4k to 8k monitors. A mobile device needs to have a higher density of pixels than a TV to achieve this which means that more of the surface space has to be covered regardless of which screens or devices your website is being viewed from or on.

Keep Your File Sizes Small

That being said, even if you have high-resolution images, by having the lowest possible file size, this will allow you to have faster load time. Your pages should only take 2 to 3 seconds maximum to load. If your pages take longer than that then it would feel like it is taking ages for your audience and they will likely leave your site and look elsewhere for something faster.

Use Text

Marketers tend to steadily push the significance of imagery and videos. Now, while that is important, do not forget that text can be just as powerful. Text can load much faster and is easier to reformat for visibility on a smaller screen. When it comes to mobile, your fonts are likely going to need to be bigger with more line breaks more frequently. This will take less work and time to complete than to reformat an image.

In conclusion, convenience is what has driven users to mobile. Everyone always has their phone near at all times and when you need to look something up, your phone is what you grab. Neither laptops or computers can provide that same amount of convenience due to their obvious size.

There is a lot of ground to cover to make sure you optimize your website as mobile-friendly as possible. As a web development company in Pagosa Springs, CO, our team has the experience and knowledge to elevate your website to its next level. Let us handle all the work for you while you focus on where you’re best at!