William Exchange

Over 70% of marketing strategies miss out on optimizing ads with customer behavioral data 53% of content marketing uses interactive content to generate leads 27% of marketing professionals find budgeting costs to be the most challenging What do job interviews, investor pitches, and digital marketing strategies have in common? It’s not hard to spot. If you want to gain someone’s investment—whether that means their time or their money (or both)—you have to “sell” yourself. When it comes to marketing your business online, this means being persuasive, creative, and most of all, unique in presenting your brand to the digital world. But before you start setting up slideshows and pulling out the spreadsheets, you need to know your audience. Specifically, your  target audience . What is a Target Audience? A target audience is who you’re trying to reach with your business’s products and services: potential and existing customers. The way small businesses can compet...

COVID-19 earns around 20 million social media mentions a day Global social media usage has grown by nearly 50% since the Ebola epidemic in 2014 Brand awareness ads are a cost-effective way to keep companies front of mind There no other way to say it – it is a scary time to be a marketer or business owner. With all the uncertainty of how long  COVID-19  will impact businesses, it’s hard to decide what is best when it comes to marketing. Should you stop marketing? Should you continue? If you do continue, how will your message be  received by consumer s  who are also stressed about the situation?     In the end, you have to make the best decision for your own unique situation to ensure your business can survive. However , if you are able to continue marketing at a scaled back capacity, it will pay off in the long run!       Before we jump into the reasons why Facebook Ads are critical for your business during COVID-19, there is on...

87% of industry professionals say they use video in their digital marketing strategy 92% of marketing professionals are able to make videos with assets they already have Video content marketing can increase brand awareness by 54% Video is currently dominating content marketing trends. It’s been shown to give a huge boost to lead generation, conversions, and sales, and so proves to bring in a great return on investment for businesses. Facebook, YouTube, and Instagram are the three most popular platforms for video marketing, with over 1.9 billion users on YouTube alone. Which means, there’s a huge market out there for engaging and creative video marketing! That’s why learning some video marketing basics, like how to prepare for your video shoot, can help keep your business running like a finely oiled machine. Why is Video Marketing So Effective? There are a few factors that make video such an effective marketing tool. We’ve highlighted a few already, but just to give you a b...

61% of digital marketing experts say improving SEO and expanding their online presence is their top priority. Organic SEO is about 6 times more effective than paid search ads. 52% of web traffic comes from mobile devices. One of the most effective ways to market your business online is by having a stellar website. But how do you make sure that your potential customers browsing online find all the awesome content you have to offer? Through a digital marketing tactic called search engine optimization (SEO). It’s the ultimate way to increase visibility and searchability, as well as gain unique visitors organically to your site. That’s why it’s crucial for business owners to get a handle on just a few key SEO basics in order to maximize their brand online. What is SEO? Tactics in on-page and off-page SEO allow you to increase the number of users visiting your site and improve your rankings on search engines, like Google, Safari, and Bing. They employ search engine cra...

55% of digital marketing professionals say blog content is their best strategy in lead generation. A survey conducted by WordPress found more than 409 million users view over 21.1 billion webpages every month. 77% of online users habitually read blogs. On average, content marketing gets three times more leads than paid search advertising (according to the Content Marketing Institute). This means your content game needs to be strong if you want to boost online visibility for your business, and one of the best ways to beef up your digital content is through blog writing. What is Blogging? Blog writing, or blogging, is writing articles on specific topics on a regular basis. When applied to marketing, this is a great way to reach your target market and create, as well as sustain, an online following. Not to mention it’s a way to engage and inform with research-based, data-driven, and creative copy, while still promoting your business. Why is Blogging Important ...