The Email Marketing Advantage for Small Businesses
Sometimes, in an attempt to target new customers, small businesses tend to ignore existing clients. Although it might take a fair bit of convincing on the part of designers, most small businesses eventually create an email marketing campaign to leverage existing clients.
Email marketing is suitable for small businesses for a number of reasons. Email campaigns are economical and can compliment the business model of almost every small organization. Most small businesses are able to provide quality service as compared to larger corporations. Due to the exceptional quality of work, people tend to view the work of small businesses as genuine, sincere and trustworthy and are usually more willing to give their email addresses to such vendors.
Here are some good reasons for small businesses to leverage email marketing:
1. It is economical
Usually, most small businesses create special
offers, promotions and reminders for their customers, in the form of
printed material. Converting this material into email format is not only
quick and simple but also results in saving on print and postage
expenditure.
Sending an email does not cost anything,
especially when compared to the cost of printing and posting material.
Sending emails is an inexpensive way of marketing business products and
services. Also, emails are created in the form of blank templates. A
user simply needs to populate the template to use it. Once the initial
cost has been covered, using email involves minimum expenses.
Email marketing allows small businesses to
manage their campaigns successfully without hiring new employees or
increasing the workload of existing staff. This way, small businesses
save on money and time.
Email marketing allows small businesses to
target the right audiences. Also, it provides special tools to analyze
and accurately measure responses to the email campaign.
An email marketing campaign provides small businesses with important data such as:
- open rates
- clicked links
- conversion details
- open rates
- clicked links
- conversion details
3. It is quick
Email marketing is one the quickest forms of
communication. It enables you to provide customers with immediate
information and also allows instant access to their replies and queries.
With email marketing, you can receive responses
to your marketing campaign within 1 to 3 days. This is a really short
turnaround time, especially when compared to the speed of direct mail
campaigns which can take up to 12 days for a response.
4. It is convenient
Email marketing allows convenient placement of
links to important products and services; placing links within your
emails in a location most likely to grab the reader’s attention is an
easy way to boost revenues.
Email marketing makes it is possible to update
email lists quickly. Using emails also enables comments, queries and
feedback to be updated quickly, allowing easy management of the inbox!
Also, email campaigns contain links to subscribe and unsubscribe, which
makes it convenient to separate interested subscribers from the
disinterested ones.
Sending an email does not cost anything, especially when compared to the cost of printing and posting material.
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