Important Benefits of Social Media Marketing Every Business Should Know


1. Create Brand Recognition

Gaining brand recognition is one of any business’ most important marketing goals. That’s because consumers want to buy brands they recognize. Thankfully, social media allows for easy and effective brand building.
Social media has a benefit over traditional media because it can get your brand in front of people much more quickly and easily. Furthermore, it gets your audience looking at your brand even when they aren’t thinking about your brand or product.

2. Generate A Conversation Around Your Brand

A strong social media marketing strategy will generate conversation about your brand, products, and partners.
Take this example from PlayStation. A simple post saying congratulations to Naughty Dog (the company behind the new video game Uncharted 4) for its success generated feedback on the game.

3. Learn How To Connect With Your Audience Through Social Listening

Social listening is the act of monitoring social conversations around certain topics. It helps you understand what’s important to your audience and identify trends your target audience is following.
You’ll learn about what they’re struggling with, which can help you create content addressing those pain points.
You can also identify the tone and language that your target audience uses.

4. Tell Your Brand’s Story

Using social media is a great way to share your brand’s mission and share stories. Effective stories can have a great impact on your brand’s image. They can be simple or extensive depending on what you think will be most effective.

5. Gather Data From Audience Research To Improve

Audience research is similar to social listening. It searches the keywords your audience will be using, but it’s more focused on your specific product. You can use social media to gather this information.

6. Provide Exceptional Customer Service That Keeps Your Followers Happy

Customers now expect companies to handle their requests through social media.
A strong investment in customer service can build meaningful relationships between your company and your customers. And with social media, the challenge of customer service remains as demanding as it had before.
Social media allows for immediate interaction and customer feedback. Businesses can also respond to their customers right away. With nearly half of U.S. customers using social media to ask questions about products or services, having a social media customer service strategy is extremely important.

7. Build Customer Loyalty

What could possibly be better than building brand loyalty for free?
Customers follow and interact with the brands they enjoy. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically.
It’s an obvious direct correlation: If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.

Comments

  1. Anonymous19 June 2019 at 00:49

    As Social media has grown a lot in today's world, so Social Media marketing is also very useful these days.. Great post!! Old Website Designs

    ReplyDelete
  2. William Exchange19 June 2019 at 01:22

    The post is very useful and informative..Portfolio

    ReplyDelete

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