Customer’s Best Experience Reveals Your Brand Story

Brands are like people; each has its own unique story. Whether these stories are creative or ordinary, exciting or boring, inspiring or meaningless, often depends on how they are told. There are many ways to tell the story of your brand, but inviting your customers to have a brand experience with its story makes it stand out from the crowd.

Think about how many people and how many brands you interacted with since this morning. You got a cup of coffee, quickly checked your social media accounts,  glanced at items that were on display as you walked by shops and passed by cars waiting at the lights.

You liked your coffee, you deleted one of the apps on your phone, the black pair of shoes in the store drew your attention, and you were amazed by the convertible car. In just half an hour, those brands continued their stories and intersected with yours.

Brands, like people, have their own stories that define them.

What makes brands valuable is the connection that people feel toward their stories. Brand stories last throughout the lifetime of brands and brands that share the same values as their customers continue to write more success stories.

In today’s marketing strategies where emotional ties with customers are becoming more valuable, and where customer feedback can be taken instantaneously through social media, the course of a brand story can rapidly change. Therefore, in the era of digital marketing, brand story and brand experience have evolved into an inseparable whole.

Today, the brand story is not a story told in the distant past; it is broadcasted live as a single episode show. Presenting this show in a consistently engaging way for the current audience and all of the potential customers should be considered a priority for the brand marketing strategy. Otherwise, your loss of viewers can be irreversible.

What story to tell?

Mission and vision statements, which are written just for the sake of formality, don’t matter to your customers. Your customers should share your story, internalize it and voluntarily represent your brand everywhere. To make that happen, your audience should be able to experience your story. 

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