William Exchange

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. As digital marketers, it is important to quickly adapt to the changing landscape in your customers’ industries and the marketing world as a whole. Let’s explore the ways that social media marketing can be used to quickly and effectively shift strategy to increase attendance, participation, and awareness for your customers’ online events, webinars, and virtual happenings. 1. Take Advantage of Organic Social Media Features Incorporating messaging and promotion for upcoming events into ongoing social media strategies is a key component to increase event awareness and ultimately, attendance. However, it is also critical to look to specialized features on social media platfo...

Scaling an online business requires SEO, a lot of it. If you own a website or an online business, you know what wonders the right kind of SEO strategy can do. But, the entire optimization game is about patience and time. While some websites are able to garner Google’s attention in a short period but others take years and not to forget that one simple mistake and Google can put you in it’s “SandBox“. When you have been running your website for an extended period of time, preparing an audit can really clear things for you, make you understand where your business stands and the steps you need to take for further advancements. Conducting a Free SEO audit is not tricky but requires some understanding of SEO. Preferably, an SEO audit should always be done when you start your website and then every quarter, just to know what is your progress. There are websites like https://soffront.com/seo-score/ that do Free SEO audit but at the end of it all, you need to comprehend how it works so...

Are you here to start your business or to grow your present one? Whether you’re just getting started with a business or you’re an already established one, a white-label service will always help you grow your business without having you stressing over resources. Forget drop shipping mythology, start managing your business in a way that will actually result in real sales and real growth. A  white label CRM service  is a business opportunity that paves the way towards business to the business model while enabling you to resell a readily built product without any hassles of pre-planning, hiring, and process of implementation. Here in this blog, we’re going to have a full understanding of how white label CRM service is suitable for your business? Reasons to implement a White Label CRM in your business If you’re looking to use a CRM solution without taking the strain of creating it yourself, a white label CRM can be the solution you’re seeking. White labeling could he...

The pandemic of COVID-19 has crippled normal lives and businesses across the world since its spread. Most of the global firms are implementing innovative ways to minimize the impact and restrict the disruptions to their global operations. As employees are forced to work from home, the organizations must use  CRM software  for automating and synchronizing the entire business functionalities. CRM software applications  help the global business firms with an effective solution to administer the customer relationship service smoothly. This cloud-based intuitive system offers customized processes to enhance a firm’s efficiency at cost-effective adeptness. The software is targeted at small to mid-market and large-sized organizations to integrate the entire sales team with optimized marketing campaigns. The USP of this comprehensive CRM solution is customer-friendly systems, low implementation, and maintenance cost, enhanced level of security, and real-time support for up...

If you want your website to be  successful  and  gain traffic , a good appearance won’t suffice. Even the most attractive and memorable websites that are selling the most innovative products won’t get visits if they’re not appearing on the search engine result pages. This is achieved through search engine optimization, or  SEO,  which is the practice of increasing traffic. Google’s algorithm changes   every year, but there are things that we know for certain affect the ranking of a website: its speed, descriptions and headlines, keywords, responsiveness, the quality of the content, linking and many more. But what about social media? While Google has denied the direct impact of  social media  on rankings, there have been numerous studies that show that it, in fact, does affect it. Today, we are bringing you a post about  the impact of social media on the SEO  of a website, so you can prepare for 2020 and improve your SEO...

Digital marketing  presents the type of marketing that utilizes the internet to promote products and services, and for a while now, it has been in full swing. Ads can be found on almost every website, especially social media platforms, which have become companies’ favorite way of promotion. Influencers, social media ad services and email marketing are especially popular digital marketing strategies, but we didn’t get to where we are right now overnight. Digital marketing  has a history of 3 decades and its evolution has been nothing short of impressive. Since it is such an interesting topic, today, we are bringing you the history and evolution of digital marketing. Let’s begin. Digital marketing in the 90s If the 90s didn’t bring the popularity of personal computers, digital marketing would have started years later. The 90s were when the term digital marketing was coined and when it kicked off into popularity. People started buying personal computer...