William Exchange

You have probably heard that business blogs can help improve your brand visibility. But where do you begin and learn how to dominate blogging? Here are a few hints. Did you know that there are over 70 million blog articles every month produced? With these new articles, it is no wonder it can be tough. You have likely heard that small business blogs can increase brand visibility. The question is where do you begin? Continue reading how to dominate with blogging. Here are Some Ideas to Help Small Business How To Dominate Blogging & the Competition If your business does not have a site yet you’re missing out on the chance to reach a massive audience which may convert from audiences to paying customers. When starting from scratch, business blogs do not have to be intimidating if you learn How to dominate blogging for your nitch Provide Valuable Content The value you provide to your readers the longer they will share your information and the more your readers will return fo...

How digital marketing works and Buying behavior has radically changed over the last ten years, and more customers are beginning and frequently ending their purchase journey online, practically showing the potency of how digital marketing works. This change in how customers make buying decisions and purchase goods and solutions has made digital marketing crucial for almost any company that’s attempting to compete in today’s market, irrespective of size or business. It is important for business owners to understand how digital marketing works so they can strategically use the ideal digital instruments and effort tactics to achieve and engage their viewers. That is why we’ve assembled this guide to digital marketing and every one the elements. In this informative article, we’ll cover all you want to learn about digital marketing functions so you are able to make decisions regarding your digital marketing campaigns. What’s Digital Marketing? Before we discuss how d...

You may be considering starting your own company. But before you start your business, there are certain factors like social media marketing that you need to consider first. You may wonder what these factors are and why they are important to the success of your company. Getting A Social Media Presence Having an online presence is one of the most important factors when it comes to the success of your company. One way to do this is through Social Media Marketing. As we all know, a company’s online presence means a lot more than just having a website. If you don’t want to be a latecomer in the field of Social Media Marketing, you should get your business connected to the best agencies in town. The digital marketing agency may charge a bit more than the usual marketing agency, but in the long run, you can expect a better service from them. They have a lot of experience in setting up your company’s online presence. Moreover, they also have a team of experts who will hel...

Healthcare is a competitive industry both in small towns and large cities. People have more options than ever for healthcare, so how do you separate your business from everyone else? The right digital marketing strategies can turn your small practice into a booming business or your hospital to the number one choice for your area. Healthcare digital marketing grows and advances as the Internet expands and Google dominates the search engines. We’ve developed 10 tips that can help your healthcare business take the lead and drive patients to your website and business. Don’t let the competition make the digital marketing moves first, learn and build your business. 1. Your Website is Your Digital Hub Marketing in Healthcare begins with your website. The content, layout, and navigation are top priorities for Google and your patients. If they have trouble viewing it on mobile or finding the pages they need, then they’ll move on to the next listing in the search results. ...

What kind of experience do your customers get when they come in contact with your brand online? Is your company more concerned with sales, or how the customers find their way to the business to make that purchase? Understanding your customers to help improve your product or service begins by creating a customer journey map designed for business success. Today, it isn’t enough to build a beautiful website and wait for your audience to find you. It’s vital to take a proactive approach to get your products and services in front of your potential customers. Let’s go over a few digital-oriented strategies, ideas, and examples to give you the tools you need to set up a practical customer journey map in 2020. What Is a Customer Journey Map? Simply put, a customer journey map is a visual representation of all of the ways your customers come into contact with your brand on their way to making a purchase. In other words, it illustrates the touchpoints your c...

There are more advertisers using PPC platforms than ever before, which can drive up costs per click and make it harder for advertisers with smaller budgets to see quality results. The days of cheap clicks and cheap leads on Facebook Ads and Instagram Ads are coming to a close. For some industries, SEO is changing so rapidly and dramatically that the solution might be a new PPC strategy. And if you’re a marketing manager or a small business owner trying to get more business for the same amount of budget as last year, you’ve got a substantial challenge. CPCs have risen year over year, making it harder to deliver those results. This sounds pretty doom and gloom, but don’t worry. I’m going to share a relatively safe, targeted, cost-effective solution for growth in an increasingly competitive search marketing landscape: layering audiences and keywords. Let’s get started. A refresher on audiences Audiences are, at their core, segments of traffic or users that fit specif...

One of the most profitable, highest-converting campaigns you can make in your Adwords account is a remarketing campaign.  The concept of remarketing campaigns is simple: everyone who visits your website and doesn’t convert is added to what’s called a “remarketing audience.” As they navigate around the web on other sites, they will continue to see ads via the Google Display Network, which displays the content or product they viewed on your website. Ideally, then, these users click on the display ad and visit your website again and make a purchase or complete a conversion goal.  The majority of online marketers that use the Google Adwords Re-marketing feature tend to just put single a “general visitors” remarketing code in the header or footer of their website. Doing this will create a single audience of ALL visitors to the website that you can serve general ads to as they continue to browse the web. While this works just fine and will result in more qualif...