William Exchange

The first sign of entrepreneurship is constantly thinking of new ideas and ways to improve existing solutions. Some of your ideas may be good but then comes the one that sounds just right. If you found that idea, here’s a 5-point checklist for evaluating if it is as promising as you thought and is it worth pursuing? 1. Are There Competitors? Competition signals potential and opportunity. If there are competitors, not only do you have a benchmark for evaluating the market and idea based on whether existing companies are successful but also, it’s an easy way to learn what works and what doesn’t. The journey of competitors can be used as a roadmap for you to learn from and base your execution on. If no one solves the problem today, ask why. Usually, it is either because no one has thought of a similar solution or more likely because the opportunity is not worth capturing. To answer this question, research if your future buyers are perhaps hacking a solution togeth...

Editing polishes writing into something others want to read. On average it should take as long to edit a post as it does to write it. I am a firm believer in letting posts sit for a day before I give a final edit and publish, you may feel differently. There have been a few posts that I have written, edited and published in all in one sitting. These tend to be the more personal posts, that I am afraid I will lose my nerve to publish if I leave them. When to Hire a Professional Editing for many writers is the most difficult part of writing. My advice to writers publishing a large piece of work, such as a novel, is to hire a professional editor. Months of working on one piece can do strange things to your mind. Words you read are what you think should be there, not what is there. Hiring a second person helps overcome this. It may cost a little extra, but the gain in the long term, with increased sales, makes it worth it. I edited my first children’s book a...

You’re proud of everything your marketing agency has achieved — and you should be. But have you considered that the most effective strategy to boost your agency’s billings might be partnering with another agency? If that gets your hackles up, stick with me until the end. Collaborating with other firms can make your agency stand out as a business that’s easy to work with. More importantly, your willingness to solve problems by bringing in another resource will help you maintain long-term client relationships. Channeling a competitive attitude into passionate, productive collaboration will help you build long-lasting business relationships that not only maintain stability but also keep your business growing. If you don’t, you’re sacrificing valuable relationships for the sake of ego — and that’ll never pay the bills. The Pitfalls of Partnerships Collaborating with another agency requires a degree of vulnerability and trust that we’re not alw...

With the emergence of technologies such as big data, artificial intelligence, cloud, mobile, gearing up yourself for major digital transformation seems to be no longer an option; it seems to be more like a compulsion. And if not, enterprises seem to be facing a huge threat of falling behind the competition. About Digital Transformation As the name implies, it is change created by integrating digital technologies into different areas of business. The change in regards to: How does the business operate? How it delivers value to end customers? Change in terms of the business culture/ environment Over these years, there has been a common question that is every keynote, panel discussion, article, or study; it says how businesses can remain competitive and relevant in the long run. In simple words, opting for digital transformation is rethinking upon old operating models to experiment more and become more agile to respond to customers. Speaking of the term...

With the Internet’s growing influence, there are now a million and one ways to market a product or service. Yet, what’s so interesting about all these methods is that email is still preferred by 72 percent of people. When it comes to business-to-consumer interactions (B2C), email is often one of the more ROI positive strategies you can implement. Here’s everything you need to know about using email for B2C digital marketing. When in Doubt, Use Email  B2C email marketing has been demonstrated to contribute more revenue and generate the highest return on investment compared to other marketing channels. Whether you’re after an increase in your conversion rates or simply more revenue, you shouldn’t hesitate to up your email game. Promotional emails are the number one way to connect with people who are familiar with your brand– especially millennials. They have grown up on email and are comfortable with it in their day-to-day lives. Email Help...

Digital marketing professionals around the world are using innovative mobile app development tools to create a variety of solutions that entertain, assist, and solve pain points for users. From startups to Fortune 500 enterprises, business leaders and entrepreneurs alike are turning to this trending technology to connect with users and grow their platforms. As 2019 wraps to a close, we’re looking ahead in anticipation of what 2020 brings to this sector. Today, we’re sharing some of the top tools that forward-thinking marketers should know about as they seek to stake their own claim on the mobile app craze. Xamarin Qt Appcelerator Ionic PhoneGap Unity Ads 5App Unity 3D React Native Experitest AppWatch HeadSpin Mobincube BrainTree What is Hybrid Mobile App Development? There is a bevy of options for digital marketers to choose from when deciding their initial mobile app design. Will they build their app with strictly native solutions? Or, will they ...

When you create campaigns and ad sets, you have the option to select placements you want to target users on. The list is continually growing and changing, but here’s what it looks like as of publication.  With all of these placements listed, what are you to do with them? Which do you choose? Which do you exclude?  The answer, as I’m sure you’re aware, isn’t cut and dry.  In this guide, I’m going to break down what you need to know to determine which placements to use and how to customize your Facebook ads for placements.  Let’s first jump into placements as a whole and what they mean. Reach more of your audience with Facebook ad placements No placement is inherently good or bad, despite some feelings that people may have. No matter which placement you choose, Facebook is only going to show your ads to the audience you’ve selected. Adding Instagram doesn’t mean you’ll all of a sudden start serving to only millennial influencers and addi...