William Exchange

As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. But what if you create pages about similar things, with differences that matter? Algorithms flag them as duplicates, though humans have no problem telling pages like these apart: E-commerce: similar products with multiple variants or critical differences Travel: hotel branches, destination packages with similar content Classifieds: exhaustive listings for identical items Business: pages for local branches offering the same services in different regions How does this happen? How can you spot issues? What can do you about it? The danger of duplicate content Duplicate content interferes with your ability to make your site visible to search users through: Loss of ranking for unique pages that unintentionally compete for the sam...

1. How to Search Past Posts for Specific Insights and Wording When you have been managing a Facebook page for years, chances are you have posted a lots of content. It is easy to forget what you’ve posted, when, and how it performed. Well, there is the simplest of fixes. Under the ‘Publishing Tools’ tab of your Facebook page is a handy little seo( search engine optimization ) marketing tool called ‘Search’, or ‘Published Post Search’ as it’s known in the digital marketing world. 2. How to Download Video Content This is something you might know, but I didn’t until just last week! I have a phone that needs to be charged all the time. So, I recently decided to use Chrome to browse Facebook instead of the app in order to save on some battery life and in doing so, I discovered something that I had not been able to do before: download video. What this allows me to do is to download videos I see that are relevant for my page, and post them (tagging the original owner of course). ...

LinkedIn isn't just for professionals and job seekers. Sure, millions of professionals use LinkedIn every da y to grow their networks and their careers, but did you know you can use LinkedIn to grow your business, too? From making connections to generating leads, establishing partnerships and creating better brand awareness, LinkedIn makes an invaluable addition to your digital marketing strategy. At its core, LinkedIn is a professional social network. It's all about career development, professional connections, industry discussions and other types of business-related activities. It's not like other social media marketing platforms, such as Facebook, Twitter or Instagram; there, businesses have direct access to consumers that they can easily market to with status updates, images and other casual posts. Moreover, unlike LinkedIn, brand followers on these other social networks already expect or are at least aware that companies use the platforms to sell their produc...

1. Email has larger reach. With Facebook boasting over 1 billion active users and Twitter boasting 255 million, it’s tempting to believe that social media is the most effective way to reach the masses. These are impressive numbers, but what isn’t so frequently shared are the statistics on email usage. The total number of worldwide email accounts was 3.9 billion in 2013, and projected to reach 4.9 billion by 2017, according to Radicati. While this might seem surprising at first, think about your own online behavior: When you sign up for a website (like an online store), you have to enter your email address to create the account. You even need an email address to create a Facebook or Twitter account. What’s more, Facebook and Twitter email to notify users of activity, like when someone is tagged in a photo. Email is the currency of the web, and anybody who’s online has an active email address. And while Facebook and Twitter might seem pretty ubiquitous, the ongoing str...

Following are the features of  Blog writing under Search Engine Optimization :- 1. A Blog Must Always Be Dynamic A common question about a blog is how it relates to a website – are these two essentially the same, or are there any differences between them? While websites are mainly presentational, blogs are always intended to engage. A website is therefore static, as opposed to a blog which must be dynamic. The information offered by websites is presented on static pages, in the form of an evergreen content that doesn’t require any updates. Blog posts, on the other hand, are like diary entries; they include a publishing date and meta tags. New entries and regular updates are key to running any kind of blog. 2. Posts Are Displayed in Reverse Order Unlike with a personal diary written in a notebook, blog entries are displayed in reverse chronological order – the newest posts being on top. The latest ones push previously published ones down the list until they co...